# Clay-Covered Beauty Portraits L'Officiel Singapore's 'State Of Clay' Image Series is Conceptual By Jana Pijak | Published 2015-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/state-of-clay References: [beautyscene.net](http://www.beautyscene.net/editorials/aurora-eysan-sulejmani-lofficiel-singapore/) Aurora Eysan Sulejmani starts in 'State Of [Clay](https://www.trendhunter.com/trends/heath-ceramics),' L'Official Singapore's conceptual beauty story. The model poses in a set of [clay-covered portraits](https://www.trendhunter.com/trends/texttoclay) that are captured by photographer Giuseppe Vitariello's lens. Resembling a living statue, Aurora poses in monochromatic and starkly hued images that are lensed in a studio setting. 'State of Clay' graces the September 2015 issue of L’Officiel Singapore and features [captivating beauty looks](https://www.trendhunter.com/trends/dreams-express) by hair stylist Alessandro d’Onofrio and makeup artist Sara De Virgilio. This editorial's minimal styling is limited to a draped, white tunic -- a garment that is reminiscent of a traditional Greek toga. The piece is handpicked by wardrobe stylist Joie Goh who embraces this story's conceptual theme while complementing its vivid beauty applications. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clay-covered Beauty Portraits:** Opportunity for disruptive innovation in the beauty industry through the use of unconventional and unique materials in makeup and skincare products. - **Conceptual Beauty Story:** Opportunity for disruptive innovation in the photography industry by exploring unconventional beauty photography styles and techniques. - **Minimal Styling:** Opportunity for disruptive innovation in the fashion industry by focusing on minimalist designs and using unconventional materials in garments. ### Sectors Adopting This - **Beauty:** Opportunity for disruptive innovation in the beauty industry through the use of unconventional and unique materials in makeup and skincare products. - **Photography:** Opportunity for disruptive innovation in the photography industry by exploring unconventional beauty photography styles and techniques. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by focusing on minimalist designs and using unconventional materials in garments. ## Related on Trend Hunter - [Terracotta-Inspired Art Installations](https://www.trendhunter.com/trends/grounded-exhibtion.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Whimsical AI Portraits](https://www.trendhunter.com/trends/clayify.md) - [Stone Floral Sculptures](https://www.trendhunter.com/trends/lithic-bloom.md) - [Clay-Covered Outdoor Furniture](https://www.trendhunter.com/trends/nendo-kasane-33-clay-table.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Modern Poertic Ceramics](https://www.trendhunter.com/trends/virginia-sin.md)