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# Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X

By Laura McQuarrie | Published 2025-03-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/state-farm-car-insurance-ad
References: [adweek](https://www.adweek.com/brand-marketing/jake-from-state-farm-drops-into-the-shadowy-world-of-severance/) & [statefarm](https://www.statefarm.com/)

The moment kids have to step away from the support of family plans and navigate the world on their own can feel scary but [State Farm's](https://www.trendhunter.com/trends/khaby-lame) [Severance-themed car insurance ad](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus) assures young adults that they don't have to go it alone. As fans of the hit Apple TV+ series eagerly await the season two finale, they're coming across one of the latest campaigns from State Farm, which heavily borrows the show's sci-fi thriller themes.

Setting Severed From Parents' Car Insurance stars Adam Scott and Jake from State Farm, assuring a young, frightened woman that she's in good hands after being removed from her parent’s insurance policy. Effectively, the Severance-themed ad simultaneously speaks to two different demographics: Gen X parents and their [Gen Z children](https://www.trendhunter.com/trends/tubi-2).

## Trend Insights (Trend Hunter)

- Score: 7.6/10
- Popularity: 94% | Activity: 99% | Freshness: 36%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What Makes This Trend Stand Out

- **Sci-fi Influenced Marketing:** Leveraging popular science fiction themes, businesses can captivate audiences with familiar yet unique storytelling, reshaping traditional advertising to appeal across generations.
- **Cross-generational Advertising:** By targeting both Gen Z and Gen X simultaneously, companies can expand their customer base with advertisements that resonate on multiple levels of family dynamics and shared interests.
- **Narrative-driven Customer Engagement:** Utilizing storytelling elements from established entertainment properties enhances audience engagement by merging narrative familiarity with brand messaging in memorable ways.

### Sectors Adopting This

- **Insurance:** Incorporating pop culture references in insurance marketing revitalizes the industry by attracting younger demographics used to interactive and engaging media.
- **Television and Streaming:** Collaboration opportunities between streaming platforms and brands emerge as ads tap into popular series, seamlessly integrating advertising with entertainment content.
- **Marketing and Advertising:** Disruptive campaigns inspired by popular TV shows challenge the norms, reinvigorating traditional media strategies with creative, theme-based messaging.

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