# State Fair Food Pop-Ups The State Fair Treats Pop-Up Will Bring Deep-fried Creations to the Masses By Katherine Pendrill | Published 2016-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/state-fair-treats References: [eater](http://www.eater.com/2016/9/14/12915654/texas-state-fair-restaurant-walmart) & [dallasnews](http://www.dallasnews.com/business/restaurants-hotels/20160912-state-fair-of-texas-fixture-isaac-rousso-to-open-restaurant-in-plano-wal-mart-next-week.ece) While the kinds of deep-fried creations found at America's numerous state fairs used to be limited to the fairgrounds, now the outrageous carnival dishes will be available to the masses from a new pop-up shop called 'State Fair Treats.' State Fair Treats is the brainchild of veteran food vendor Isaac [Rousso](https://www.trendhunter.com/trends/bacon-blonde-ale), who has gained a following for his ingenious [deep-fried dishes](https://www.trendhunter.com/trends/fried-pickle-taco). His new pop-up shop will look like a retro dinner and it will be located inside a [Walmart](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches) in a Dallas suburb. The shop will serve classic state fair dishes such as funnel cake fries and corn dogs, in addition to more innovative creations such as stuffed hash browns and Rousso's new cookie fries. With plans to open more than a dozen locations in the coming year, Rousso's off-beat pop-up could bring state fair dishes to the mainstream. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **State Fair Food Pop-ups:** State fair food pop-ups are becoming a popular way to bring indulgent carnival dishes to the masses. - **Retro Diner-style Pop-up Shops:** Retro diner-style pop-up shops are offering a unique and nostalgic dining experience for customers. - **Innovative Fair Food Creations:** Innovative fair food creations, like stuffed hash browns and cookie fries, are gaining attention in the culinary world. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the growing trend of state fair food pop-ups to attract customers with indulgent and nostalgic fair-inspired dishes. - **Retail:** Retailers, like Walmart, have the opportunity to partner with pop-up shops to bring unique dining experiences to their stores, attracting more customers. - **Hospitality:** The hospitality industry can incorporate retro diner-style pop-up shops into their venues to provide guests with a memorable and nostalgic dining experience. ## Related on Trend Hunter - [Griddled Food Fairs](https://www.trendhunter.com/trends/2023-iowa-state-fairs.md) - [State Fair-inspired Pretzels](https://www.trendhunter.com/trends/strawberry-shortcake-pretzels.md) - [Dippable Funnel Cake Fries](https://www.trendhunter.com/trends/funnel-cake-fries-dish.md) - [Potato-Packed Ice Pops](https://www.trendhunter.com/trends/french-fry-pops.md) - [Air Fryer Dessert Fries](https://www.trendhunter.com/trends/carnival-fun-cake-fries.md) - [Sweet Funnel Cake Fries](https://www.trendhunter.com/trends/new-funnel-cake-fries.md) - [Multisensory French Fry Pop-Ups](https://www.trendhunter.com/trends/mccain-happy-frydays-cafe.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [State Fair-Inspired Cookies](https://www.trendhunter.com/trends/blue-ribbon-blueberry.md)