# Fun Fair Ice Creams Jeni's State Fair Collection is Accompanied by a Virtual Fair Experience By Laura McQuarrie | Published 2020-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/state-fair-collection References: [berryondairy.blogspot](https://berryondairy.blogspot.com/2020/07/summer-inspiration-series-connect-with.html) & [shop.jenis](https://shop.jenis.com/collections/state-fair-collection/?_ga=2.261529865.542029777.1595248137-1639451700.1595248137) This year, it's been necessary for state fairs to be cancelled in many places and although people may be missing out on experiencing wild fair foods, [Jeni's](https://www.trendhunter.com/trends/at-the-pool) Splendid Ice [Creams](https://www.trendhunter.com/trends/hot-toddy-sorbet) created a State Fair Collection that offers both interesting flavors and refreshment. The five-piece State Fair Collection includes unusual flavors like Sun-Popped Corn, Watermelon Taffy and Atlantic Beach Pie. The [Americana ice cream collection](https://www.trendhunter.com/trends/the-cookbook-series) is bound to offer a taste of nostalgic childhood flavors. To deepen the experience, Jeni's also created a virtual experience on social media that invites people to visit a digital fairground to discover drink recipes, summer playlists, games, prizes and more. Ice cream lovers will be particularly delighted to find that they have the chance to win a year's worth of ice cream from the experience. Image Credit: Jeni's Splendid Ice Creams ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Virtual Fair Experiences:** The creation of virtual fair experiences offers a disruptive innovation opportunity for businesses to engage with customers in a new and interactive way. - **Unique Ice Cream Flavors:** The trend of offering unusual ice cream flavors provides an opportunity for innovation in the ice cream industry, attracting adventurous customers looking for new taste experiences. - **Nostalgia-inspired Collections:** Creating collections of nostalgic childhood flavors taps into consumers' longing for familiar and comforting tastes, presenting an opportunity for innovation in the ice cream industry. ### Industries Being Reshaped - **Ice Cream Industry:** The ice cream industry can leverage the trend of unique flavors and virtual fair experiences to attract and retain customers, offering them a unique and engaging experience. - **Event Planning Industry:** The event planning industry can explore the creation of virtual fair experiences to provide clients with interactive and immersive events, even when physical events are not possible. - **Social Media and Digital Marketing Industry:** The trend of virtual fair experiences presents an opportunity for digital marketers and social media platforms to collaborate with brands and create engaging online experiences for users. ## Related on Trend Hunter - [Poolside Ice Cream Flavors](https://www.trendhunter.com/trends/at-the-pool.md) - [Artisanal Seasonal Ice Creams](https://www.trendhunter.com/trends/fall-flavor-ice-creams.md) - [Carnival Season Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-carnival-of-flavor.md) - [Extravagant Holiday Ice Creams](https://www.trendhunter.com/trends/ice-creams-for-the-holidays.md) - [Cosmically Inspired Ice Creams](https://www.trendhunter.com/trends/punk-stargonaut.md) - [Chili Crisp Ice Creams](https://www.trendhunter.com/trends/spice-cream-collection.md) - [Savory Autumn Ice Creams](https://www.trendhunter.com/trends/fall-ice-cream.md) - [Nostalgic Vacation Ice Creams](https://www.trendhunter.com/trends/tillamook-ice-creams.md) - [Road Trip-Inspired Ice Creams](https://www.trendhunter.com/trends/high-five-candy-bar.md)