# Better-For-You Energy Beverages Danish Startup Company State Drinks Debuts Line of Energy Drinks By Grace Mahas | Published 2019-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/state-drink References: [statedrinks](https://statedrinks.com/en/) & [statedrinks](https://statedrinks.com/en/) Consumers looking for [sugar-free energy drinks](https://www.trendhunter.com/trends/new-red-bull-zero) to provide them with long-lasting energy may be drawn to State Drinks' new line of [energy-improving beverages](https://www.trendhunter.com/trends/sati-slim). The product range features four flavors including 'Kiwi,' 'Maracuja,' 'Pineapple,' and 'Lime/Orange.' The line was developed in collaboration with elite athletes and international health professions and boasts a number of high-quality ingredients including caffeine, taurine, B-vitamins B6 and B12. Combined, these elements work together to [reduce fatigue](https://www.trendhunter.com/trends/kewe-energy). State energy beverages avoid short term energy peaks that are commonly found in traditional energy drinks. These peaks, however, are associated with an increased risk of developing type 2 diabetes. Thanks to State energy drink's use of natural energy sources, these peaks and the risk for type 2 diabetes is reduced. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sugar-free Energy Drinks:** Opportunity for developing healthier alternatives to traditional energy drinks by offering sugar-free options. - **Collaboration with Elite Athletes:** Disruption opportunity in energy beverage industry by partnering with elite athletes for product development and endorsement. - **Natural Energy Sources:** Emerging trend of using natural energy sources in energy beverage formulation to reduce the risk of type 2 diabetes. ### Where This Applies - **Beverage Industry:** Innovation opportunity in the beverage industry by introducing a new line of energy drinks that are sugar-free and made with natural energy sources. - **Sports Nutrition Industry:** Opportunity for disruption in the sports nutrition industry by collaborating with elite athletes for product development and promoting healthier energy drink options. - **Health and Wellness Industry:** Disruptive innovation opportunity in the health and wellness industry by offering energy drinks that use natural energy sources to reduce the risk of type 2 diabetes. ## Related on Trend Hunter - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/sugar-free-energy-drinks.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Better-For-You Energy Alternatives](https://www.trendhunter.com/trends/somi.md) - [Health-Conscious Energy Drinks](https://www.trendhunter.com/trends/aspire-healthy-energy-drinks.md) - [Naturally Formulated Energy Drinks](https://www.trendhunter.com/trends/acti-clean-energy-drink.md)