# State-Branded Burgers McDonald's Japan Unveils Some State-Specific Tasty Treats By Michael Hines | Published 2010-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/state-branded-burgers References: [theworldsbestever](http://www.theworldsbestever.com/2010/01/22/mcdonalds-big-american-burgers/) & [mcdonalds.co.jp](http://www.mcdonalds.co.jp/beef/bigamerica/index.html) Let me be the first to say that I want the new [McDonald](https://www.trendhunter.com/trends/square-burgers)’s state branded burgers stateside and I want them now! Texas, California, New York, and Hawaii are represented very tastily here. From the looks of things, the Japanese have no qualms with [bulky burgers](https://www.trendhunter.com/trends/big-arch). While fast food chains in the U.S. have been racing to slim down, it seems like McDonald’s in Japan has been racing to bulk up with their state-branded burgers. Check out the gallery for these yummy state branded burgers. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **State-branded Burgers:** Opportunity for fast food chains to create state-specific menu items, providing a unique and localized dining experience. - **Bulky Burgers:** Growing demand for oversized burgers that challenge traditional portions, prompting restaurants to offer more indulgent and hearty options. - **Localized Fast Food:** Rising trend of fast food chains tailoring their menus to specific regions or states, catering to local preferences and increasing customer engagement. ### Sectors Adopting This - **Fast Food:** Fast food chains can capitalize on the trend by introducing state-specific burgers or menu items, attracting customers seeking novel dining experiences. - **Food and Beverage:** Food and beverage companies have the opportunity to explore state-branded products, from snacks to condiments, tapping into regional pride and increasing market differentiation. - **Restaurant:** Restaurants can differentiate themselves by offering localized menu options, appealing to customers who value culinary authenticity and regional flavors. ## Related on Trend Hunter - [Tourism-Inspired Burgers](https://www.trendhunter.com/trends/square-burgers.md) - [NYC-Inspired Burger Menus](https://www.trendhunter.com/trends/come-on-baby-ny-burgers.md) - [Regionally Inspired Burgers](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers.md) - [Hawaiian-Inspired QSR Menus](https://www.trendhunter.com/trends/hawaiian-burgers.md) - [Creamy Crispy QSR Burgers](https://www.trendhunter.com/trends/chunky-potato-beef-creamy-jalapeno-burger.md) - [Flavorful European Burger Lineups](https://www.trendhunter.com/trends/european-burgers.md) - [Celebratory Manga QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-japan-evangelion-burgers.md) - [Localized QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-taiwan.md) - [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md)