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# Playful Cycling Apparel
The State Bicycle Co. x The Grateful Dead Jerseys Collection Just Launched

By Grace Mahas | Published 2021-04-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/state-bicycle-co-x-the-grateful-dead-jerseys
References: [statebicycle](https://www.statebicycle.com/collections/state-bicylce-co-x-the-grateful-dead)

[State Bicycle Co. and](https://www.trendhunter.com/trends/allroad-bike) [The Grateful Dead](https://www.trendhunter.com/trends/salad-mix) recently announced a new collaboration dedicated to the "spreading good vibes and taking the recent bike boom to new heights." Since the onset of the COVID-19 pandemic, many consumers have taken up cycling to remain active while at home.

To cater to this growing consumer base, State Bicycle Co. and The Grateful Dead debuted [limited edition custom klunker bikes](https://www.trendhunter.com/trends/david-carson) alongside an entire suite of products available that is expected to sell out fast including jerseys, handlebar tape, bicycle saddles, and cycling caps. The playful and eye-catching jerseys are made from sustainable fabric and include the Tie-Dye Skulls Jersey, the Lightning Bolt Jersey, and the Good 'Ol Grateful Dead Jersey.

The entire State Bicycle Co. and The Grateful Dead is available to shop online.

Image Credit: State Bicycle Co./The Grateful Dead Jerseys

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 59% | Activity: 45% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Playful Cycling Apparel:** The State Bicycle Co. x The Grateful Dead collaboration showcases the potential for playful and sustainable apparel in the cycling industry.
- **Custom Limited Edition Bikes:** The State Bicycle Co. x The Grateful Dead collaboration highlights the potential for limited-edition and customized bikes in the cycling industry.
- **Active Lifestyle Products:** Consumer interest in cycling during the pandemic presents an opportunity for the expansion of the active lifestyle product industry.

### Who This Affects Most

- **Cycling:** The State Bicycle Co. x The Grateful Dead collaboration demonstrates the potential for creative and unique merchandise in the cycling industry.
- **Fashion:** The State Bicycle Co. x The Grateful Dead collaboration showcases the potential for sustainable and playful apparel in the fashion industry.
- **Outdoor Recreation:** Consumer interest in cycling during the pandemic presents an opportunity for the expansion of the outdoor recreation industry.

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