# Flip-Flop Purse Reef Brazil By Evan Monk | Published 2008-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stash-your-gear-in-your-flipflops-reef-brazil References: [reef](http://www.reef.com/girls/productdetail/girls/footwear/sandals/1527) Ladies, there is now no more need to bring a [purse](https://www.trendhunter.com/trends/cleo-bag) when hitting up the beach. Don't know where to put your car key? Afraid you will loose your wallet? [Reef Brazil](http://www.reef.com/girls/productdetail/girls/footwear/sandals/1527), a leader in cool flip flops, has come out with a great idea for the women's line in 2008. Their new line of Stash flip flops has a drawer built into the heel to give you a secure spot for storing some cash, credit card and is deep enough for a car key or appartment key. So no more locking it into your bikini top. Check them out at Reef Brazil ([http://www.reef.com](http://www.reef.com)) Also check out these Reef sandals intending for smuggling your booze on the go; ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Combination Footwear:** The trend of integrating functional compartments into footwear to provide convenience and storage opportunities. - **Beach Essentials:** The trend of designing innovative products that cater to the specific needs of beachgoers, such as storage solutions integrated into sandals. - **Discrete Storage:** The trend of finding discreet and secure ways to store personal items while on the go, without the need for traditional bags or purses. ### Industries Being Reshaped - **Footwear:** Footwear brands can explore the addition of functional compartments in their designs to provide customers with convenience and added value. - **Beachwear:** The beachwear industry can capitalize on the demand for beach-specific products and accessories, such as sandals with built-in storage for personal items. - **Travel Accessories:** The travel accessories industry can create discrete storage solutions for travelers, such as innovative compartments built into everyday items like shoes or clothing. ## Related on Trend Hunter - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Women's Sportswear Flip Flops](https://www.trendhunter.com/trends/nike-calm-flip-flops.md) - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Stylish Slide Designs](https://www.trendhunter.com/trends/stylish-slide.md) - [Collaborative Premium Flip-Flops](https://www.trendhunter.com/trends/printed-sandal.md)