# Stock Share Reward Programs Stash Financial Inc. Launches a 'Stock-Back' Debit Card System By Amy Duong | Published 2019-03-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stash-financial References: [bloomberg](https://www.bloomberg.com/news/articles/2019-03-12/fintech-startup-stash-to-launch-stock-back-debit-card-rewards) Stash Financial Inc is a Fintech startup and personal finance company based in New York City and it recently introduced a rewards system for its debit cardholders. The Stash debit cards will feature a 'stock-back' program that allows cardholders to earn fractions of shares through stock returns. Rather than the traditional rewards of cash-back systems, Stash will reward 0.125% back of spending, which will alternate rates to as much as 5% based on certain deals and promotions. Cardholders will earn shares in related industries when using the debit card at businesses such as local restaurants, which do not have a trade in the public market. Stash Financial Inc. is working with Green Dot Corp in order to generate a higher profit from transactions. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Stock-back Debit Card:** Disruptive innovation opportunity: Explore the potential of integrating stock rewards into debit card programs to incentivize spending and engage customers in the stock market. - **Fractional Share Rewards:** Disruptive innovation opportunity: Develop platforms that enable customers to earn fractions of shares as rewards, tapping into the growing interest in investing and making stock ownership more accessible. - **Alternative Cash-back Systems:** Disruptive innovation opportunity: Leverage the shift away from traditional cash-back rewards and explore creative alternatives, such as earning shares or leveraging partnerships to offer unique benefits to customers. ### Who This Affects Most - **Fintech:** Disruptive innovation opportunity: Merge personal finance and technology to create innovative financial services and products that revolutionize the way people manage their money. - **Retail:** Disruptive innovation opportunity: Collaborate with retail businesses to develop loyalty programs that offer customers the chance to earn fractional shares as rewards, creating a unique selling point for both parties. - **Payment Solutions:** Disruptive innovation opportunity: Develop innovative payment solutions that integrate stock rewards, attracting customers and increasing engagement with financial services. ## Related on Trend Hunter - [Rewards-Based Debit Cards](https://www.trendhunter.com/trends/seltz-1.md) - [Retail Investment Reward Apps](https://www.trendhunter.com/trends/retail-reward-app.md) - [Cashback Student Rewards Apps](https://www.trendhunter.com/trends/kora-rewards.md) - [Digital Rewards-Integrated Cards](https://www.trendhunter.com/trends/tranzactcard.md) - [Commerce-Enhanced Payment Cards](https://www.trendhunter.com/trends/venmo-debit-mastercard.md) - [Travel-Rewarding Credit Cards](https://www.trendhunter.com/trends/robinhood-gold-card.md) - [Gamified Cashback Platforms](https://www.trendhunter.com/trends/shopback.md) - [Grocery App Credit Cards](https://www.trendhunter.com/trends/instacart-mastercard.md) - [Actor-Collaborative Debit Cards](https://www.trendhunter.com/trends/acorns-1.md)