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# Social Media Loyalty Programs
The Starwood Hotels Foursquare Partnerships Help You Earn Points

By Meghan Young | Published 2011-05-14 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/starwood-hotels-foursquare
References: [psfk](http://www.psfk.com/2011/05/starwood-hotels-implements-a-foursquare-loyalty-program.html) & [mashable](http://mashable.com/2011/05/10/starwood-and-foursquare/)

I have yet another reason why everyone should jump onto the social media bandwagon: The Starwood Hotels Foursquare loyalty program. This baby is the most recent development in the world of apps, social media and more that not only benefits the company, but also the users.

Basically, if you sign up for the Starwood Hotels Foursquare loyalty program, members will earn rewards based on a check-in points-based system. When you check into a participating hotel, you will earn 250 Starpoints points whenever staff can confirm a reservation. Participating hotels include W Hotels, Sheraton, Westin, St Regis and Four Points.

By participating in the Starwood Hotels Foursquare loyalty program, you could enjoy a Free Resort Night as well as several getaway packages.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 26% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What Makes This Trend Stand Out

- **Social Media Loyalty Programs:** Creating loyalty programs through social media platforms.
- **Check-in Points-based Systems:** Rewarding users with points when they check in to participating hotels.
- **Partnerships Between Hotels and Mobile Apps:** Collaborating with mobile apps like Foursquare to enhance loyalty programs.

### Sectors Adopting This

- **Hospitality:** Implementing social media loyalty programs to attract and retain customers.
- **Mobile Applications:** Developing partnerships with hotels to offer loyalty programs through check-in points-based systems.
- **Travel and Tourism:** Exploring innovative collaborations with hotels to provide exclusive getaway packages for loyal customers.

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