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# Hotel-Booking Eyeglass Apps
Starwood Hotels & Resorts' Google Glass App Makes Bookings in a Blink

By Laura McQuarrie | Published 2014-05-07 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/starwood-hotels-and-resorts
References: [luxuo](http://www.luxuo.com/hotel/starwood-preferred-guest-spg-app-for-google-glass.html) & [spgforglass](https://www.spgforglass.com/)

Earlier this year, [Starwood Hotels & Resorts](https://www.trendhunter.com/trends/starwood-hotels) announced that it would be introducing an app that serves as a room key and now, it's continuing to push the envelope with a Google Glass app.

The SPG (Starwood Preferred Guest) Google Glass app is currently in beta mode, but it is being designed to help members [search and book their hotel room](https://www.trendhunter.com/trends/online-travel-agent) using voice commands and a few simple gestures. With the Google Glass app, hotel guests will also be able to locate nearby attractions, go on a virtual tour of the hotel's suites, look up account info, view reservations and check up on their balance of Starpoints. By creating a convenient and rich visual experience through augmented reality, it makes it that much harder not to book a vacation.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 30% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Key Themes Behind This Trend

- **Augmented Reality Booking:** Augmented reality booking experiences will become more popular as they allow customers to experience a hotel in a more visual way, promoting convenience and personalized experiences.
- **Voice-based Booking:** Voice-based booking options will become increasingly demanded as they promote more efficient bookings and ease of use for customers with disabilities.
- **Virtual Tour Technology:** Companies using virtual tour technology to enhance the booking experience will see higher conversion rates and customer engagement on their website.

### Where This Applies

- **Hospitality:** Hospitality businesses that adopt augmented reality and voice-based booking technologies will see an increase in customer satisfaction and bookings.
- **Travel:** Travel companies implementing virtual tour technology to showcase hotel accommodations will provide a more personalized and interactive experience to their customers.
- **Technology:** Technology companies developing augmented reality and voice recognition software that can be integrated into hotel booking systems will provide a more efficient and personalized booking experience for customers.

## Related on Trend Hunter

- [Virtual Smartphone Hotel Keys](https://www.trendhunter.com/trends/digital-hotel-key.md)
- [Simplified Hotel Inquiries](https://www.trendhunter.com/trends/hotelscom-introduced.md)
- [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md)
- [Comprehensive Guest Profile Tools](https://www.trendhunter.com/trends/zoox-eye.md)
- [AI-Backed Hotel Complexes](https://www.trendhunter.com/trends/otonomus-hotel.md)
- [AI-Integrated Eyewear Partnerships](https://www.trendhunter.com/trends/smart-glasses-1.md)
- [AI-Powered Eyewear Apps](https://www.trendhunter.com/trends/lucyd-app.md)
- [AR Language Translation Eyewear](https://www.trendhunter.com/trends/google-ar-glasses.md)
- [Tech-Enabled Smart Glasses](https://www.trendhunter.com/trends/specs.md)