# Vampire Blood Drives The Starve a Vampire Red Cross Campaign is Genius Marketing By Jacqueline Parrish | Published 2009-10-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/starve-a-vampire References: [telegraph](http://www.telegraph.co.uk/culture/tvandradio/6453291/The-new-vampires-and-the-Red-Cross-blood-drive-kind-caring-and-conscientious.html) & [redcross.org](http://www.redcross.org/portal/site/en/menuitem.1a019a978f421296e81ec89e43181aa0/?vgnextoid=1047c823c9253210VgnVCM10000089f0870aRCRD) Someone at the [Red Cross](https://www.trendhunter.com/trends/encourage-blood-donations) came up with a genius marketing scheme when they cleverly aligned themselves with The Vampire Diaries television show to encourage people to “Starve a vampire Donate blood.” The starve a vampire Red Cross campaign features special [vampire-themed blood donating kiosks](https://www.trendhunter.com/trends/virtual-donors) where contributors can munchk on themed snacks and refreshments as well as watch the [popular television show](https://www.trendhunter.com/trends/vampire-slayer-collection) on a monitors. **Implications** - Charities such as the Red Cross have the ability to capitalize on pop culture's current hits (i.e. Starve a Vampire). By doing this, they can draw attention to themselves and have consumers perceive the company as hip and in-tune with the popular topics of society today. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 13% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### What Makes This Trend Stand Out - **Pop Culture Marketing:** Capitalizing on pop culture trends can help businesses draw attention and be perceived as relevant. - **Themed Experiences:** Creating themed experiences can enhance customer engagement and make the brand more memorable. - **Brand Partnerships:** Collaborating with popular entertainment franchises can provide unique marketing opportunities. ### Sectors Adopting This - **Charities:** Charities can leverage pop culture tie-ins to make their cause more appealing and attract donors. - **Event Management:** Creating themed experiences requires expertise in event planning and coordination. - **Marketing and Advertising:** Brand partnerships require strategic marketing and advertising efforts to maximize impact. ## Related on Trend Hunter - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Fake Tomato Sauce Blood](https://www.trendhunter.com/trends/heinz-tomato-blood-ketchup-1.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md) - [Blood Donation Donut Promotions](https://www.trendhunter.com/trends/free-dozen-donuts.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md)