<!-- canonical: https://www.trendhunter.com/trends/startup-press -->
<!-- robots: noindex -->

# PR-Eliminating Web Services
JustReachOut Connects Brands to Relevant Journalists For Startup Press

By Alyson Wyers | Published 2014-06-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/startup-press
References: [springwise](http://www.springwise.com/site-connects-brands-individual-journalists-press/) & [justreachout.io](https://justreachout.io)

If you have a new business and don't know how to go about getting [relevant media contacts](https://www.trendhunter.com/trends/write-ai) to promote your product or service, a website can connect you with the right journalists to get your startup press. JustReachOut is a site that hopes to cut out the PR middle man by connecting companies with individual reporters so you can [pitch them yourself](https://www.trendhunter.com/trends/sendcontactus).

Founded by Dmitry Dragilev, JustReachOut is specifically designed for small companies to market themselves. The online platform lets users search for existing news articles within their focus area, offering them a list of writers that cover the sort of thing you want to promote in addition to their verified email addresses. You also receive help drafting the perfect pitch, [getting your startup press](https://www.trendhunter.com/trends/startup-levels).

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 8% | Activity: 48% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Direct-to-journalist Connections:** Cutting out the PR middle man allows small companies to directly connect with journalists, providing an opportunity for personalized pitches.
- **Niche Media Outreach:** Online platforms like JustReachOut enable businesses to find journalists who cover specific topics, opening up opportunities for targeted promotion.
- **Pitch Assistance:** Platforms that offer help in drafting compelling pitches empower startups to effectively communicate their message and increase their chances of getting press coverage.

### Where This Applies

- **Public Relations:** The PR industry can explore ways to adapt to the rise of direct journalist connections, potentially offering tools and services to facilitate streamlined outreach processes.
- **Media and Journalism:** Journalists and reporters can embrace direct connections with startups through platforms like JustReachOut, enabling more diverse and niche stories to be covered.
- **Startups and Entrepreneurship:** Startups can leverage platforms that provide pitch assistance to improve their chances of gaining media attention and promoting their products or services effectively.

## Related on Trend Hunter

- [AI PR Assistants](https://www.trendhunter.com/trends/journopitch.md)
- [Media Exposure Platforms](https://www.trendhunter.com/trends/prboost.md)
- [Press Opportunity Finders](https://www.trendhunter.com/trends/pressmatchai.md)
- [AI-Powered Media Outreach](https://www.trendhunter.com/trends/dazzle.md)
- [Press Release Builders](https://www.trendhunter.com/trends/releaseify.md)
- [Digital Press Kits](https://www.trendhunter.com/trends/pressdeck.md)
- [Startup Visibility Platforms](https://www.trendhunter.com/trends/launchparty.md)
- [Startup Lead Trackers](https://www.trendhunter.com/trends/pocket-leads.md)
- [Pre-Launch B2B Startup Apps](https://www.trendhunter.com/trends/prelaunch-b2b-startup.md)