# Pink Noodle Offices Lyft's Startup Office Space Pays Homage to Their Magenta Mustache Mascot By Alyson Wyers | Published 2014-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/startup-office References: [refinery29](http://www.refinery29.com/lyft-office) & [lyft](https://www.lyft.com) If you're trying to get inspiration for your own startup office, [Lyft](https://www.trendhunter.com/trends/wienermobile-on-lyft) will rev your creative engine. Described by [Refinery29](https://www.trendhunter.com/trends/mailer-campaign) as "[Uber's](https://www.trendhunter.com/trends/go-get) cheekier little sister," Lyft launched in 2012 and has grown exponentially since. The on-demand car pool service has an HQ that is as cute as its characteristic fuzzy pink mustaches attached to their cars. The startup office has several interesting features, including a front desk covered in cut up pool noodles. There are several posters and other references to their cheeky logo. There is a gold emoji printed on one wall and a secret passageway behind a portrait of the 1970s-era Willy Wonka behind another. As Lyft goes about changing the face of transportation, their unique workspace is most fitting. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Playful Office Decor:** Companies can incorporate fun and whimsical elements into their office decor to create a unique work environment that reflects their brand. - **Brand-centric Office Space:** Offices can showcase their brand identity through various design elements and artwork to create a cohesive and immersive workspace environment. - **Unconventional Office Design:** Companies can experiment with unconventional office design and incorporate elements such as secret passageways to create a fun and memorable work environment. ### Industries Being Reshaped - **Office Design:** Office design companies can offer innovative and playful design solutions that reflect a company's brand identity and create a unique work environment. - **Branding:** Branding agencies can recommend incorporating the brand's identity into office design to create a cohesive brand experience for employees and visitors alike. - **Startups:** Startups can take inspiration from Lyft's unconventional office design and incorporate playful and memorable elements into their office space to create a fun and engaging work environment for employees. ## Related on Trend Hunter - [Colorful Creative Workspaces](https://www.trendhunter.com/trends/podimo-office.md) - [Hospitality-Centric Tech Headquarters](https://www.trendhunter.com/trends/mawd.md) - [Incredibly Colorful Offices](https://www.trendhunter.com/trends/colorful-office.md) - [Collaborative Bright Office Spaces](https://www.trendhunter.com/trends/spring-office-loft.md) - [Vibrant Multi-Level Office Designs](https://www.trendhunter.com/trends/gensler.md) - [Silicone Spatula-Inspired Modern Offices](https://www.trendhunter.com/trends/spacelab.md) - [Bright Tonal Modern Offices](https://www.trendhunter.com/trends/sprinklr.md) - [Reinvented Office Spaces](https://www.trendhunter.com/trends/mislad.md) - [Bright Colorful Workshop Offices](https://www.trendhunter.com/trends/office-sm.md)