# Healthy Living Starter Sets Natera's 'Healthier You Starter Pack' Helps to Inspire First Steps By Laura McQuarrie | Published 2018-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starter-pack References: [trndmonitor](https://trndmonitor.com/food-spotlight-natera-healthier-you-starter-pack/) & [nateralife](https://www.nateralife.com/Healthier+you+starter+pack) The end of the year and the start of a new one can be a stressful time for many people, especially those who have set lofty [health goals for themselves](https://www.trendhunter.com/trends/ultimate-protein-reset) and may be feeling overwhelmed or not sure where to start—but Natera put together an inspiring 'Healthier You Starter Pack' as a foundation. The vegan-friendly, naturally gluten-free [healthy living starter kit](https://www.trendhunter.com/trends/resbiotic) provides a combination of products and supplements for personal wellness, as well as some useful items for environmental well-being too. The starter pack contains a large supply of the brand's [vanilla-flavored protein powder](https://www.trendhunter.com/trends/plantiigood) and natural hemp hearts, as well as a variety of the Natera Sport Key-to-Life Keto Bars. As many people are also committing to reducing the amount of plastic they single-handedly consume, the starter pack also contains two glass smoothie straws. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 68% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Health Goals:** Disruptive innovation opportunities: Creating customizable health goal packages with personalized coaching services. - **Sustainable Living:** Disruptive innovation opportunities: Developing eco-friendly starter kits that help consumers adopt sustainable practices and reduce waste. - **Plant-based Lifestyle:** Disruptive innovation opportunities: Creating comprehensive plant-based starter kits that include meal plans, recipes, and plant-based alternatives. ### Industries Being Reshaped - **Health and Wellness:** Disruptive innovation opportunities: Integrating technology into wellness starter kits to track progress and provide personalized recommendations. - **Environmental Conservation:** Disruptive innovation opportunities: Developing starter kits that promote zero waste and help consumers adopt eco-friendly habits. - **Food and Beverage:** Disruptive innovation opportunities: Creating subscription-based starter kits that introduce consumers to new plant-based food and beverage options. ## Related on Trend Hunter - [Wellness-Inspired Lifestyle Boxes](https://www.trendhunter.com/trends/new-you-winter-box.md) - [Blend-at-Home Smoothie Boxes](https://www.trendhunter.com/trends/blendbox.md) - [Nourishing New Year's Meal Plans](https://www.trendhunter.com/trends/january-jumpstart.md) - [Wellness-Supporting Supplement Bundles](https://www.trendhunter.com/trends/supplement-bundles.md) - [Flavor-First Supplements](https://www.trendhunter.com/trends/proper-by-amanda-kloots.md) - [Juice Cleanse Subscriptions](https://www.trendhunter.com/trends/nekter-juice-bar-1.md) - [Feel-Good Wellness Juices](https://www.trendhunter.com/trends/new-nekter-juice-bar.md) - [Health-Affirming Smoothie Menus](https://www.trendhunter.com/trends/resolution-menu.md) - [Collaborative Wellness-Focused Packs](https://www.trendhunter.com/trends/nespresso-x-vital-proteins.md)