# Football-Themed Collegiate Fashion Starter Black Label Joins Coca-Cola on a Collaborative Capsule By Amy Duong | Published 2019-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/starter-black-label References: [hypebeast](https://hypebeast.com/2019/10/starter-black-label-coca-cola-capsule-collection-release-info) & [cokestore](https://www.cokestore.com/) Starter Black Label returns for the season with a collaborative collection done with Coca-Cola. The duo focus on a football theme as well as collegiate fashion as the main inspiration. The athletic apparel delivers retro design elements that highlight a blend of sports and pop culture. The color palette predominantly shines a spotlight on red and black with a standout item being the satin jacket. It is made to look like a varsity jacket with striped accents and football patchwork as well as branding that reads "Coca-Cola University." The capsule also features pieces including a black or red tracksuit, crewneck sweaters, tees, hats, sweatpants, and more. The selection is rounded out with a series of bucket hats made from soft wool materials. Image Credit: Starter Black Label ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Collegiate Fashion Trends:** There is an opportunity to innovate in the fashion industry by creating more football-themed designers' apparels. - **Athletic Apparel Trend:** Creating more retro design elements that highlight a blend of sports and pop culture may be the next disruption in the athletic apparel industry. - **Collaborative Collection Trends:** There is a growing trend of established brands coming together to create distinctive and unique collaborative collections. ### Who This Affects Most - **Fashion Industry:** Fashion retailers have the opportunity to add collegiate fashion designers' collections in their product lines. - **Athletic Apparel Industry:** Manufacturers can embrace retro design elements that highlight a blend of sports and pop culture in their athletic apparel products. - **Soft Wool Materials Industry:** The demand for soft wool materials is increasing, specifically in the creation of bucket hats. ## Related on Trend Hunter - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Vintage QSR Collegiate Capsules](https://www.trendhunter.com/trends/tim-hortons-varsity-collection.md) - [Collegiate-Inspired Apparel](https://www.trendhunter.com/trends/todd-snyder-nfl-collection.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md)