# Gen Z Breakfast Campaigns 'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals By Laura McQuarrie | Published 2024-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/start-the-day-the-totinos-way References: [marketingdive](https://www.marketingdive.com/news/totinos-breakfast-bites-retro-ads-gen-z/724929/) & [totinos](https://www.totinos.com/)  Earlier this year, [Totino's](https://www.trendhunter.com/trends/totinos-spicy-pizza-rolls) unveiled Breakfast Snack Bites inspired by the classic format of its [Pizza Rolls](https://www.trendhunter.com/trends/totinos-pizza-rolls-fridge) and the [General Mills](https://www.trendhunter.com/trends/breakfast-snack-bites) brand is enticing teens who skip morning meals with the Start the Day the Totino’s Way campaign. The short-form retro ads tap into 80s and 90s aesthetics to promote the brand's new Breakfast Snack Bites as a convenient choice. With an intentionally bizarre tone, WakeyWakey depicts a teen rising from bed under the light of a creepy sun puppet and sitting at the breakfast table to catch up on the news. In Momstache, a teen fights with a frozen arm from the freezer to get his hands on the snack bites before seeing his mom with a Totino’s mustache. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 64% | Activity: 81% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Retro-influenced Marketing:** Brands are leveraging 80s and 90s aesthetics in advertising to capture Gen Z's interest through nostalgic visuals. - **Convenience Breakfast Foods:** There is a rising demand for easy-to-grab breakfast options that fit into the fast-paced lifestyles of younger demographics. - **Humor in Advertising:** Using bizarre and humorous tones in ad campaigns can create memorable content that resonates with a younger audience. ### Where This Applies - **Food and Beverage:** Developing innovative, portable breakfast options caters to the needs of busy consumers, especially younger generations. - **Digital Marketing:** Employing retro-themed and humorous digital content can significantly increase engagement among Gen Z users. - **Frozen Foods:** The rise of quick-prep frozen breakfast items provides a lucrative market for brands aiming to innovate in convenient meal solutions. ## Related on Trend Hunter - [Pillowy Breakfast Snack Products](https://www.trendhunter.com/trends/breakfast-snack-bites.md) - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md) - [Comedian QSR Breakfast Campaigns](https://www.trendhunter.com/trends/taco-bell-breakfast-with-peter.md) - [Breakfast QSR Marketing Campaigns](https://www.trendhunter.com/trends/howdoyourooty.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Breakfast-style Tater Tots](https://www.trendhunter.com/trends/new-breakfast-tots.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md)