# Timeless Price Commercial Re-Runs IKEA Canada Brings Back its Iconic Start the Car Commercial By Amy Duong | Published 2024-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/start-the-car References: [designtaxi](https://designtaxi.com/news/427035/IKEA-Re-Runs-Iconic-Ad-From-20-Years-Ago-Emphasizing-Timelessly-Low-Prices/) & [ikea](https://www.ikea.com/ca/en/newsroom/corporate-news/ikea-canada-revives-iconic-television-advertisement-reminding-canadian-consumers-of-commitment-to-lower-prices-pubbe5e39e0?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  After 20 years, [IKEA Canada](https://www.trendhunter.com/trends/oneday-paywhatyoucandle-initiative) has brought back the iconic Start the Car commercial which brings a sense of nostalgia for fans alike. The main focus is the unwavering prices, ensuring that the products are kept at an affordable rate across the board. The commercial made its first appearance in 2004 and was dubbed 'It's Not a Mistake." The Head of Marketing at IKEA Canada, Jonelle Ricketts explains, “At IKEA, ‘start the car’ has become synonymous with our brand’s breathtaking deals. As we continue to make bold moves to lower prices and pass savings along to Canadians, we thought a reprisal of this iconic creative would be a clever way to reinforce our commitment to [affordability](https://www.trendhunter.com/trends/big-brands-low-prices-campaign) and celebrate the 20th anniversary of the campaign.” Image Credit: IKEA Canada ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 53% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-driven Marketing:** Leveraging past successful campaigns creates a strong emotional connection with long-term customers. - **Iconic Commercial Revivals:** Reviving memorable ads taps into brand loyalty and recalls shared cultural moments. - **Price-focused Promotions:** Emphasizing consistent affordability reinforces consumer trust and brand reliability. ### Sectors Adopting This - **Retail:** Revisiting popular marketing strategies can enhance customer engagement and loyalty in the retail sector. - **Advertising:** Modernized nostalgic ads can offer contemporary relevance while retaining their original charm. - **Furniture:** Affordability and nostalgia in marketing can drive sustained interest and sales within the furniture industry. ## Related on Trend Hunter - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Modernized Retailer Campaigns](https://www.trendhunter.com/trends/that-was-easy-campaign.md) - [Furniture Brand Price Reductions](https://www.trendhunter.com/trends/ikea-new-lower-prices.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Iconic Commercial Reboots](https://www.trendhunter.com/trends/oscar-mayer-brings-back.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)