# Curated Back-To-School Campaigns JD Debuts the New Start Fresh Back-To-School Campaign By Kalin Ned | Published 2024-08-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/start-fresh1 References: [vipermag](https://www.vipermag.com/2024/08/07/style-start-fresh-with-jd-for-back-to-school/)  JD's new 'Start Fresh' [2024](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection) Back-To-School campaign offers an extensive range of apparel and accessories designed to help students begin the school year with style and confidence. The campaign showcases a variety of products from popular brands, including stylish footwear, practical backpacks, and trendy outerwear. The selection, curated by JD, is tailored to meet both fashion and functional needs. JD's 'Start Fresh' 2024 Back-To-School campaign features triple black sneakers and exclusive black-themed footwear that are sure to provide a sleek and polished look. The backpacks range from classic to contemporary styles, such as the Nike Elemental and [adidas](https://www.trendhunter.com/trends/deichmann-back-to-school-range) Badge of [Sport](https://www.trendhunter.com/trends/secondleft-sports), ensuring practicality while making a fashion statement. Additionally, JD is introducing special duffle bags inspired by the 'Fire and Ice' theme. The campaign also includes a pop-up barbershop service, adding an extra touch of convenience for shoppers. Image Credit: JD ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 81% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Exclusive Black-themed Footwear:** The focus on triple black sneakers and exclusive black-themed footwear highlights a trend toward minimalist, versatile fashion that can seamlessly integrate into various wardrobes. - **Themed Backpacks and Bags:** The introduction of special duffle bags with a 'Fire and Ice' theme, alongside contemporary backpack designs, reflects a growing consumer interest in unique, statement accessory pieces. - **On-site Services at Retail:** The addition of pop-up barbershop services within the campaign signals a shift towards integrating convenience services into retail environments, enhancing the overall shopping experience. ### Who This Affects Most - **Apparel and Footwear:** Offering a curated selection of stylish and functional apparel, including exclusive footwear, addresses the evolving demands of fashion-conscious consumers preparing for a new school year. - **Fashion Accessories:** The diverse range of backpacks, from classic to contemporary styles, presents innovation opportunities in designing multifunctional and fashionable accessories for students. - **Grooming Services:** Incorporating grooming services like pop-up barbershops into retail campaigns points to a burgeoning industry trend of merging personal care services with traditional retail spaces. ## Related on Trend Hunter - [Back-To-School Sporty Campaigns](https://www.trendhunter.com/trends/start-fresh.md) - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Low-Cost Back-to-School Shoe Campaigns](https://www.trendhunter.com/trends/jump-into-clarks-campaign.md) - [Back-to-School Footwear Collections](https://www.trendhunter.com/trends/deichmann-back-to-school-range.md) - [Family-Honoring Festive Campaigns](https://www.trendhunter.com/trends/family-campaign-1.md) - [back-to-school retail campaigns](https://www.trendhunter.com/trends/backtocollege-campaign.md) - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Comprehensive Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-campaigns.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md)