# Self-Deprecating Shoes Starstyling Teams With Dr. Scholls For Threaded Footwear Line By Rachel | Published 2009-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/starstyling-dr-scholls-shoes References: [highsnobette](http://www.highsnobette.com/news/2009/07/13/starstyling-x-drscholls-footwear/) & [starstyling.net](http://www.starstyling.net/) It’s not often you see designers saying that they suck, much less on their own runway, but that’s just what design label Starstyling did. Teaming up with Dr. Scholls (oddly enough), Starstyling made a line of shoes that read, “Starstyling Sucks” on the platform. The shoes by Dr. Scholls and Starstyling weren’t made for wear off the runway, but were a wild design between the message about the label on the shoe, to the thread and bobbin heel. The Starstyling soles are definitely not what you'd expect from Dr. Scholls. Cheers to the runway models for not toppling over! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Self-deprecating Fashion:** Brands incorporating self-deprecating messaging into their fashion designs as a way to connect with younger generations. - **Unconventional Collaborations:** Fashion brands teaming up with seemingly unrelated companies to create unexpected and attention-grabbing products. - **Innovative Footwear:** Designers experimenting with unconventional materials and structures to create unique and functional footwear. ### Where This Applies - **Fashion:** Fashion brands looking for new and unique ways to stand out in a crowded industry. - **Footwear:** Footwear companies seeking to challenge traditional designs and materials as a way to differentiate themselves in the market. - **Marketing:** Marketing and advertising agencies that specialize in creating attention-grabbing campaigns for brands who want to connect with younger generations. ## Related on Trend Hunter - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Comfort-Driven Stylish Men's Footwear](https://www.trendhunter.com/trends/deming-recovery.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Power Tool-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/dremel.md) - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Comfort-Focused Sleep Solutions](https://www.trendhunter.com/trends/standard-fiber.md) - [Functional Sleep Solutions](https://www.trendhunter.com/trends/dr-scholls-bedding-collection.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md)