# Celebratory Beverage Promotions Applebees Launched its Celebratory Star-Spangled Sips Campaign By Josh Thompson-Persaud | Published 2021-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starspangled-sips References: [businesswire](https://www.businesswire.com/news/home/20210601005076/en/Light-Up-Your-Summer-with-Applebee’s-NEW-5-Star-Spangled-Sips/?feedref=JjAwJuNHiystnCoBq_hl-fLcmYSZsqlD_XPbplM8Ta6D8R-QU5o2AvY8bhI9uvWSD8DYIYv4TIC1g1u0AKcacnnViVjtb72bOP4-4nHK5iej_DoWrIhfD31cAxcB60aE) & [applebees](https://www.applebees.com/en/specials/drinks?utm_medium=public) Ahead of American Independence Day on July 4th, Applebees launched its Star-Spangled Sips promotional deal to celebrate the day. The promotion offers its signature Mucho Cocktails at a convenient and cost-effective $5 price point. Applebees' Mucho Cocktails are made with high-quality spirits and served in a wide goblet-like glass. Consumers can enjoy these cocktails as part of the Star-Spangled Sips To Go promotion featured at select locations. With the Star-Spangled Sips promotion, Applebees released two all-new drinks: Blue Bahama Mama and Boom Berry Daiquiri. The sweet drinks are the perfect summer thirst quenchers with flavors bursting with berries and tropical citrus. Alongside the Star-Spangled Sips beverages, Applebees also introduced two new salads for light dining. The Quesadilla Chicken Salad and the Buffalo Chicken Wedge Salad are refreshing options for the sun-filled summer months. Image Credit: Applebees ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 40% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Summer Beverage Promotions:** Businesses can leverage seasonal holidays to promote their signature cocktails, soft drinks and iced teas to boost sales and attract customers from competitors. - **Creative Labeling Promotions:** Brands can add creativity and humor to their labeling by incorporating seasonal events and new product launches to attract customers and increase brand awareness. - **Social Media Promotions:** Businesses can run social media campaigns during seasonal events, national holidays and sporting events to connect with their target audience, build brand loyalty and increase their customer base. ### Sectors Adopting This - **Food and Beverage:** Businesses can create and promote new food and beverage offerings for seasonal holidays and events to attract customers, increase sales and expand their customer base. - **Hospitality:** Hotels and resorts can create and promote seasonal packages and deals with food and beverage offerings to attract guests and increase occupancy rates. - **Marketing and Advertising:** Advertising agencies can create and run seasonal promotional campaigns for businesses to increase brand awareness, customer engagement and sales. ## Related on Trend Hunter - [Fruity Cocktail Restaurant Promotions](https://www.trendhunter.com/trends/1-cocktails.md) - [Date Night-Themed Cocktails](https://www.trendhunter.com/trends/tipsy-cupid.md) - [Patriotic Olympic Cocktail Menus](https://www.trendhunter.com/trends/living-the-american-dream.md) - [Patriotic Blended Refreshments](https://www.trendhunter.com/trends/firecracker-freeze.md) - [Patriotic Popsicle-Inspired Cocktails](https://www.trendhunter.com/trends/bombarita.md) - [NFL Restaurant Promotions](https://www.trendhunter.com/trends/applebees-3.md) - [Independence Day Barbecue Promotions](https://www.trendhunter.com/trends/dickeys-barbecue-pit-fourth-of-july.md) - [Memorial Day-Inspired Rtd Cocktails](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack.md) - [Fruity Non-Alcoholic Slushies](https://www.trendhunter.com/trends/smoothie-swirls.md)