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# Upgraded 50mm Camera Lenses
The Star-Series 50mm Lens Features Physical Upgrades

By Justin Lam | Published 2018-07-02 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/starseries-50mm-lens
References: [digitaltrends](https://www.digitaltrends.com/photography/ricoh-announces-availability-pricing-hd-pentax-d-fa-50mm-f14-sdm-aw/) & [prnewswire](https://www.prnewswire.com/news-releases/ricoh-announces-availability-of-hd-pentax-d-fa50mm-f1-4-sdm-aw-star-series-lens-300673949.html)

50mm lenses are some of the most versatile lenses available for DSLRs but the new Pentax Star-Series 50mm lens enhances the already amazing qualities of 50mm lenses. Designed for the Pentax K1 and K1 Mark II cameras, this lens pulls the highest performance out of a [full-frame K-mount camera](https://www.trendhunter.com/trends/panasonic-s1-rii).

The Star-Series 50mm lens features construction you would expect from [high-end lenses](https://www.trendhunter.com/trends/lens-announcements) and is completely weather-sealed to protect it against dust and water. The lens itself also contains some physical features that improve its performance. Firstly, the lens is coated in Pentax’s Aero Bright Coating II, which reduces surface reflections across a wide wavelength and produces a high-quality image.

The Star-Series 50mm lens is slated for release in late July, 2018 and will be available for $1,200.

Image Credit: Pentax

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 60% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### Key Themes Behind This Trend

- **Weather-sealed Camera Lenses:** Opportunity for companies to produce more professional-grade camera lenses designed for adverse weather conditions.
- **Advanced Coating Technology for Lenses:** Potential for companies to develop innovative lens coatings that enhance image quality and reduce surface reflection.
- **Enhanced Performance of DSLR Lenses:** Companies can leverage advanced physical features to create DSLR lenses that provide superior image quality and performance.

### Where This Applies

- **Photography:** Photography companies can invest in research and development to produce advanced lenses for professional photographers.
- **Consumer Electronics:** Consumer electronics companies can create DSLR cameras with built-in advanced features and design lenses that use innovative coating technology.
- **Manufacturing:** Manufacturing companies can explore partnerships with photography and consumer electronics companies to produce high-end DSLR lenses with improved construction and performance.

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