# Animated Skinned Animals Stars Lend Their Voices to New PETA Ad Campaign By 7seventeen | Published 2009-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stars-lend-their-voices-to-new-peta-ad-campaign References: [telegraph](http://www.telegraph.co.uk/fashion/paris-fashion-week/4958036/Ricky-Gervais-Pink-and-Stella-McCartney-join-PETA-campaign-in-Paris.html) [PETA](https://www.trendhunter.com/trends/animal-intelligence)’s never really been an organization known for its subtlety, so you probably shouldn’t be surprised by the skinned [CGI](https://www.trendhunter.com/trends/find-your-courage) animals crawling around and griping in their new commercial. In the latest ad, a part of their “Stolen For Fashion” campaign, an animated duo voiced by comedian Ricky Gervais and popstar (and longtime PETA supporter) Pink confront a fashionista over her sartorial choices. I guess if I was running around skinless like Gervais’ rabbit character, I’d be a bit on the peeved side, too. The video will be debuted during Fashion Week in Paris during a Q & A session held by designer Stella McCartney, Pink and Dan Mathews, the vice-president of PETA. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 25% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **CGI Animated Animals:** The use of skinned CGI animals in PETA's ad campaign demonstrates the potential for using realistic animated characters to convey powerful messages. - **Celebrity Voiceovers:** The involvement of Ricky Gervais and Pink in this PETA ad campaign highlights the trend of using celebrity voices to bring animated characters to life. - **Fashion Activism:** PETA's 'Stolen For Fashion' campaign showcases the growing trend of using fashion as a platform for activism and raising awareness about animal cruelty in the industry. ### Who This Affects Most - **Advertising:** The use of animated animals in PETA's commercial implies potential disruption in the advertising industry through the use of innovative and attention-grabbing visuals. - **Entertainment:** The involvement of celebrities in this PETA campaign presents opportunities for the entertainment industry to collaborate with organizations advocating for social causes. - **Fashion:** The 'Stolen For Fashion' campaign creates opportunities for the fashion industry to address ethical concerns and promote sustainability in their practices. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md)