# Making Celebs Ordinary Stars in Their Eyes Campaign By Ayman | Published 2008-04-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stars-in-their-eyes-campaign References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/04/stars-in-their-eyes.html) The [cheeky campaign](https://www.trendhunter.com/trends/starbucks-new-ads) for **Stars in Their Eyes**, a TV show where "ordinary Kiwis" are transformed into superstars for a night, illustrates how ordinary people can have their [dream celebrity makeover](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) then "return to normal" while still in character the next day. The print ads show [funny transformations](https://www.trendhunter.com/trends/primer-donnas) of everyday people into Madonna, Elton John, and Freddie Mercury who then act like a housewife shopping at the supermarket, a janitor cleaning the basketball court, and a sandwich restaurant employee, respectively. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 60% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Everyday Celebrity Transformations:** Disruptive innovation opportunity: Creating personalized celebrity experiences for ordinary individuals, allowing them to live out their dreams and return to their normal lives while still embodying their chosen celebrity. - **Character Acting in Everyday Settings:** Disruptive innovation opportunity: Developing immersive experiences where individuals can portray famous personalities in relatable scenarios, blurring the line between fiction and reality. - **Humorous Celebrity Parodies:** Disruptive innovation opportunity: Creating entertaining content that spoofs celebrities by placing them in ordinary, humorous situations, engaging both celebrity enthusiasts and casual viewers. ### Who This Affects Most - **Television Entertainment:** Disruptive innovation opportunity: Offering reality shows or special episodes that allow ordinary individuals to experience the glitz and glamour of being celebrities for a limited time. - **Event and Experiential Marketing:** Disruptive innovation opportunity: Designing experiential campaigns that allow participants to step into the shoes of their favorite celebrities, offering unique and memorable experiences. - **Advertising and Marketing Services:** Disruptive innovation opportunity: Creating innovative ad campaigns that use humor and parody to connect with audiences, incorporating elements of celebrity culture and everyday life. ## Related on Trend Hunter - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md)