# Stars Bring Awareness Leo's "11th Hour" Is Everything "An Inconvenient Truth" Was Missing By Bianca | Published 2007-08-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stars-bring-awareness-leos-11th-hour-is-everything-an-inconvenient-truth-wa References: [theedge.bostonherald](http://theedge.bostonherald.com/movieNews/view.bg?articleid=1018514) Global warming activists and lovers of the Earth were extremely excited when The 11th Hour debuted last Friday in New York and Los Angeles. The film, starring environmentally concerned movie star, Leonardo DiCaprio, was an instant box office hit. Directed by Nadia Conners and Leila Conners Petersen, the film has "everything An Inconvenient Truth was missing: solutions," according to TreeHugger.com. DiCaprio is hoping to use his [celebrity status](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett) to help bring [global awareness](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute) to what's happening to our planet, and hopes that the film -- which he has dedicated the last three years to producing -- will be effective in his mission. “That's the main intent: To have an audience leave this film being scared of the reality of what these people are saying, but also feel galvanized to do something about it,” the [Boston Herald](https://www.trendhunter.com/trends/boston-legacy-fc) quoted DiCaprio. “To feel like all of us as individuals, as a global community, are responsible and need to change the way that we do things.” As the film's producer and co-writer, he says, “I know that I'm not an environmental scientist and I know that I'm not an expert. “I wanted to take the position of a concerned citizen of the world. As someone who, I guess you could say, is aware of environmental issues like global warming and all of the other issues that we talk about in the movie, I could give the scientists and the experts a format in which they could speak freely and openly without having to argue the points anymore - because the consensus is there in the scientific community.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Climate Change Activism:** Disruptive innovation opportunity: Develop new platforms or technologies that amplify the voices of activists and make climate change solutions more accessible to the general public. - **Celebrity-driven Awareness Campaigns:** Disruptive innovation opportunity: Create innovative marketing strategies that leverage the influence and reach of celebrities to raise awareness for important social and environmental issues. - **Documentary Films for Change:** Disruptive innovation opportunity: Utilize the power of storytelling and documentary filmmaking to educate and inspire individuals to take action towards addressing global challenges. ### Sectors Adopting This - **Film and Entertainment:** Disruptive innovation opportunity: Incorporate sustainable practices and messages into film production processes to promote eco-friendly initiatives and inspire positive change. - **Social Media and Digital Marketing:** Disruptive innovation opportunity: Develop innovative social media campaigns and digital marketing strategies that engage audiences in meaningful conversations about pressing global issues. - **Environmental Organizations and Ngos:** Disruptive innovation opportunity: Embrace new technologies and data-driven approaches to enhance the impact and effectiveness of environmental advocacy and conservation efforts. ## Related on Trend Hunter - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Eco-Conscious Puzzle Games](https://www.trendhunter.com/trends/kwalee.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md) - [Climate Awareness Artful Pavilions](https://www.trendhunter.com/trends/heatwave-pavilion.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Climate-Awareness Soft Art Sculptures](https://www.trendhunter.com/trends/dreamstones.md)