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# Star-Themed Eye Shadows
Charlotte Tilbury Recently Launched the Starry Eyes to Hypnotize Palette

By Grace Mahas | Published 2019-09-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/starry-eyes-to-hypnotize
References: [elitedaily](https://www.elitedaily.com/p/where-to-get-charlotte-tilburys-starry-eyes-to-hypnotise-palette-aka-the-only-shadows-you-need-for-fall-18745719) & [charlottetilbury](https://www.charlottetilbury.com/ca/search/go?p=Q&ts=custom&w=star)

Charlotte Tilbury's new Starry Eyes to Hypnotize Palette is a must-have [eye shadow collection](https://www.trendhunter.com/trends/eye-makeup-product) to complete your fall aesthetic. The brand is known for its highly-pigmented makeup that's delivered in eye-catching packaging, and its new palette is no exception. It boasts a [crystal embossed blue container](https://www.trendhunter.com/trends/swirld) that mimics the image of a star shining.

The Starry Eyes to Hypnotize Palette includes a collection of 12 dynamic colors that are organized based on the user's desired look. The pre-grouped eye shadows include 'Happy Glow' with warm and bronzy tones, 'Love Glow' with fiery red shades, 'Dream Glow' with autumn greens hues, and 'Seduce Glow' with [bold, smoke colors](https://www.trendhunter.com/trends/shadow-of-secrets-collection).

The Starry Eyes to Hypnotize Palette will be available online on Thursday, September 12, at 4 am EST for 24 hours.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 69% | Activity: 53% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Highly-pigmented Makeup:** Opportunity for disruptive innovation in creating new formulations and techniques for highly-pigmented eye shadows.
- **Eye-catching Packaging:** Opportunity for disruptive innovation in designing unique and visually appealing packaging for makeup products.
- **Pre-grouped Eye Shadows:** Opportunity for disruptive innovation in creating customized and convenient pre-grouped eye shadow palettes.

### Industries Being Reshaped

- **Cosmetics:** Opportunity for disruptive innovation in the cosmetics industry by introducing new and innovative makeup products.
- **Packaging:** Opportunity for disruptive innovation in the packaging industry by creating attractive and innovative packaging solutions for various products.
- **Beauty:** Opportunity for disruptive innovation in the beauty industry by developing new techniques and products for eye makeup.

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