# Collaboration Cafe Energy Drinks The Tim Hortons Starry Eyed TimsBoost is Flavorful By Michael Hemsworth | Published 2023-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starry-eyed-timsboost References: [chewboom](https://www.chewboom.com/2023/05/23/tim-hortons-pours-new-starry-eyed-timsboost-energy-infusion-flavor/) & [timhortons](https://www.timhortons.com)  The [Tim Hortons](https://www.trendhunter.com/trends/tims-boost-energy-infusion) Starry Eyed TimsBoost is a new energy drink beverage being launched by the cafe brand with the help of [Red Bull](https://www.trendhunter.com/trends/red-bull-rush) to provide patrons with a tasty way to up their alertness. The drink features the Sunrise Sunset flavor that's raspberry-forward along with Sky's the Limit, which is coconut and blue raspberry-flavored. The drink is priced starting at $4.99 and is enhanced with the Red Bull Blue [Edition](https://www.trendhunter.com/trends/v8-energy), which boasts a blueberry and citrus-forward taste to pair well with the aforementioned flavors. The Tim Hortons Starry Eyed TimsBoost comes as part of the increasing demand for energy drinks with a fruit-forward flavor that's positioned as an alternative to coffee and tea-flavored options available. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 73% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fruit-forward Energy Drinks:** Opportunity for beverage companies to create unique fruit-based energy drinks to cater to consumers seeking an alternative to coffee and tea-flavored options. - **Collaborative Energy Drink Products:** Opportunity for businnesses to collaborate with other successful brands, such as Tim Hortons and Red Bull, to create unique energy drinks tailored to specific consumer needs. - **Specialty Energy Drink Flavors:** Opportunity for innovation in specialty energy drink flavors, such as raspberry, coconut, and blue raspberry, that give consumers a more diverse and flavorful experience. ### Who This Affects Most - **Beverage Industry:** Opportunity for the beverage industry to develop innovative energy drinks that cater to consumers' desire for a diverse and flavorful experience. - **Coffee Industry:** Opportunity for coffee shops to introduce fruit-based energy drinks alongside their coffee-focused menus as an alternative energy boosting option. - **Collaborative Industry:** Opportunity for industries to collaborate on energy drinks with unique flavors, tailored to specific customer needs, to provide new and exciting options for consumers. ## Related on Trend Hunter - [Energy Drink-Infused Refreshments](https://www.trendhunter.com/trends/tims-boost-energy-infusion.md) - [Fruity Energy Drinks](https://www.trendhunter.com/trends/fruity-energy-drink.md) - [Caffeine-Packed QSR Drinks](https://www.trendhunter.com/trends/tim-hortons-redeye-beverages.md) - [Caffeine-Free Summertime Cafe Drinks](https://www.trendhunter.com/trends/the-tim-hortons-refreshers.md) - [Effervescent Fruit-Forward Cafe Drinks](https://www.trendhunter.com/trends/sparkling-quenchers.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Expansive Summertime Cafe Refreshments](https://www.trendhunter.com/trends/summer-drinks-menu.md)