# Zero-Alcohol Lagers Staropramen 0.0 Meets the Growing Demand for No-Alcohol Options By Laura McQuarrie | Published 2023-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/staropramen-00 References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/46371/molson-coors-unveils-news-alcohol-free-beer/) & [staropramen](https://www.staropramen.com/)  [Molson Coors](https://www.trendhunter.com/trends/naked-life) newly launched Staropramen 0.0 as an alcohol-free lager in 330ml bottles and multipacks to meet the rising demand for no-alcohol options. Staropramen 0.0 is said to have a subtly sweet flavor and a soft malty and fruity aroma, plus a crisp finish. More than two years of work went into perfecting a special brewing procedure that resulted in the full-flavor, refreshing and malty taste that Staropramen is known for. Since this is truly a zero-alcohol brew and not a low-alcohol one, this feat was all the more challenging yet aligned with the messaging of Staropramen’s Because Experts Never Compromise campaign. In a move toward healthier drinking habits and more balanced lifestyles, consumers are choosing non-alcoholic options of their favorite brews that don't leave them feeling left out or lacking when it comes to flavor. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 35% | Freshness: 14% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **No-alcohol Beverages:** The rising demand for no-alcohol options presents an opportunity for beverage companies to develop new and innovative zero-alcohol brews. - **Healthier Drinking Habits:** As consumers move towards a more balanced lifestyle, there is an opportunity for beverage companies to create and promote non-alcoholic options of their popular brews. - **Special Brewing Procedures:** The success of Staropramen 0.0 emphasizes the opportunity for companies to invest time and resources into special brewing procedures to create full-flavor, zero-alcohol brews. ### Industries Being Reshaped - **Beverage:** The beverage industry has the opportunity to meet the increasing demand for non-alcoholic options by developing and promoting new and innovative zero-alcohol beverages. - **Alcohol:** The alcohol industry has an opportunity to expand their market by investing in the production of non-alcoholic versions of their popular brews. - **Health and Wellness:** The health and wellness industry can capitalize on the trend towards healthier drinking habits by promoting and supporting non-alcoholic options of popular beverages. ## Related on Trend Hunter - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Alcohol-Free Mediterranean Beers](https://www.trendhunter.com/trends/estrella-damm-00.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Alcohol-Free Chinese Lagers](https://www.trendhunter.com/trends/chinese-lager.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Flavorful Alcohol-Free Beers](https://www.trendhunter.com/trends/kingfisher-zero.md) - [Zero Alcohol Functional Beer](https://www.trendhunter.com/trends/sleeman-zero.md)