# Climate-Resilient Coffees Starmaya is a Highly Adaptable, "Future-Friendly" Kind of Coffee By Laura McQuarrie | Published 2019-04-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/starmaya References: [japantimes.co.jp](https://www.japantimes.co.jp/life/2019/04/13/food/single-o-creating-next-generation-climate-resilient-coffees/) & [shop.singleo.au](https://shop.singleo.com.au/products/starmaya-mexico) Starmaya coffee is a type of coffee that's described as being crisp and having a "green apple acidity with a buttery shortbread finish." Beyond the interesting flavor profile that it offers, this [hybrid coffee variety](https://www.trendhunter.com/trends/specialty-coffees) is identified as a "future-friendly coffee," as it has been engineered to be more resilient to climate change in the years to come. World Coffee Research (WCR) is on a mission to create next-generation, [climate-resilient varieties of coffee](https://www.trendhunter.com/trends/mars-and-pairwise) that are not only high-quality but also "adaptable to multiple altitudes, high-yielding and disease and pest-resistant." Single O signed with the nonprofit research organization's Checkoff Program, which ultimately supports innovation in coffee agriculture. Additionally, in addition to selling the WCR-developed bean, Single O also creates a conversation around the [future of coffee](https://www.trendhunter.com/trends/staten-island) with its No Death to Coffee project. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Climate-resilient Coffees:** Starmaya coffee is a hybrid variety engineered to be more resilient to climate change, presenting opportunities for future-friendly coffee production. - **Next-generation Coffee Varieties:** World Coffee Research's mission to develop high-quality, adaptable, and disease-resistant coffee varieties opens up opportunities for disruptive innovation in coffee agriculture. - **Sustainable Coffee Practices:** Single O's No Death to Coffee project sparks conversations about the future of coffee and encourages sustainable practices in the industry. ### Who This Affects Most - **Coffee Agriculture:** The development of climate-resilient coffee varieties by World Coffee Research creates opportunities for disruptive innovation in the coffee agriculture industry. - **Coffee Retail:** The introduction of future-friendly coffee varieties like Starmaya presents opportunities for coffee retailers to promote sustainable and resilient products. - **Nonprofit Organizations:** Partnerships between nonprofit research organizations like World Coffee Research and companies like Single O support innovation and sustainability in the coffee industry. ## Related on Trend Hunter - [Cell-Cultured Coffee Startups](https://www.trendhunter.com/trends/startup-stem.md) - [Regenerative Organic Coffees](https://www.trendhunter.com/trends/regenerative-coffee1.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Ultra-Limited Colombian Coffees](https://www.trendhunter.com/trends/coffee-project-new-york.md) - [Floral-Forward Coffees](https://www.trendhunter.com/trends/floral-forward-coffee.md) - [Bean-Free Coffee Alternatives](https://www.trendhunter.com/trends/beanfree-coffee.md) - [Charitable Festive Coffee Blends](https://www.trendhunter.com/trends/manatee-coffee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Single-Ingredient Coffee Alternatives](https://www.trendhunter.com/trends/koppie.md)