# Movie-Driven Car Promotions Starlite Urban Drive-in Theater Created by Volvo Brand By Katie Cordrey | Published 2010-07-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/starlite-urban-drive-in-theater References: [springwise](http://www.springwise.com/automotive/starlite/) & [starliteurbandrivein](http://www.starliteurbandrivein.co.uk/) [Volvo](https://www.trendhunter.com/trends/ev-charging-stations) is reviving the drive-in movie theater to promote their cars. The Starlite Urban Drive-in theater was the first of what is likely to be a series of retro metro drive-in movie theaters set up by Volvo. The Starlite Urban Drive-in theater sold out a three-night run at the Truman Brewery in London’s East End. Moviegoers watched from pre-parked Volvos and heard the movie soundtrack on the car radio. Car hops on roller skates took [orders for popcorn](https://www.trendhunter.com/trends/bring-your-own-buckets). Volvo hopes its promotion will help to reach a younger buying market that may not be familiar with the Volvo brand. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 17% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Revived Drive-in Theaters:** Reviving the drive-in movie theater concept to engage with customers and promote brands in a nostalgic and unique way. - **Car-centric Promotions:** Creating promotional experiences that directly involve cars and their features to drive brand awareness and engagement. - **Nostalgic Marketing Campaigns:** Using retro and nostalgia-themed promotions to appeal to younger audiences and introduce them to a brand's offerings. ### Sectors Adopting This - **Automotive:** Opportunity for car manufacturers and dealerships to create engaging brand experiences that showcase their vehicles and features. - **Entertainment:** Potential for movie theaters, event organizers, and media companies to collaborate with brands to create unique movie-watching experiences. - **Marketing and Advertising:** Advantage for marketing agencies and advertisers to develop innovative campaigns that leverage nostalgia and immersive experiences. ## Related on Trend Hunter - [50s-Style Diner-Themed Drive-Ins](https://www.trendhunter.com/trends/diner-and-drivein-movie-supercharger.md) - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [EV-Charging Coffee Shops](https://www.trendhunter.com/trends/ev-charging-stations.md) - [Automotive Restaurants](https://www.trendhunter.com/trends/backseat-bites.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Content-Streaming Infotainment Updates](https://www.trendhunter.com/trends/volvo-cars.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Nostalgic Charging Stations](https://www.trendhunter.com/trends/the-tesla-diner.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)