# Old-Fashioned Italian Vermouths These Starlino Vermouths Come in Three Varieties By Michael Hemsworth | Published 2020-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starlino-vermouths References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/04/malfy-gin-founder-launches-aperitivo-range/) & [thestarlino](https://www.thestarlino.com) The Starlino vermouths have been created by Elwyn Gladstone as a range of spirits that aim to bring back an old-fashioned alcohol category and offer consumers an option that's perfect for cocktails. The range includes the Rosé, Arancione and Rosso, which are each characterized by their premium flavor that's ideal on its own with soda water, mixed into a [premium cocktail](https://www.trendhunter.com/trends/premium-full-strength-cocktails) and more. The drinks each feature a 17% ABV and come from the Vergnano family's Torino Distillati in Piedmonte, Italy. Master [Distiller](https://www.trendhunter.com/trends/barrel-program) and Winemaker at Torino Distillati Beppe Ronco spoke on the new Starlino vermouths saying, "Torino is the birthplace of vermouth and here at Torino Distillati we’ve been making them for around 100 years. We are seeing a huge resurgence of interest in vermouths and [aperitivos](https://www.trendhunter.com/trends/doladira-aperitivo) and wanted to create something new, fresh and delicious to bring this forgotten but wonderful category back to life. Vermouths are showing signs of being the next big thing.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Resurgence of Vermouths:** The growing interest in vermouths and aperitivos presents an opportunity for brands to revitalize this forgotten category with new, fresh, and delicious offerings. - **Premium Cocktail Ingredients:** As consumers seek high-quality cocktail experiences, there is a demand for premium vermouths like the Starlino range that bring a premium flavor to mixed drinks. - **Italian Spirits Revival:** The creation of Old-Fashioned Italian Vermouths taps into a larger trend of consumers embracing traditional and authentic Italian spirits and beverages. ### Sectors Adopting This - **Beverage Manufacturing:** In the realm of beverage manufacturing, there are opportunities to develop and market innovative vermouth products that cater to the resurgence in demand. - **Craft Distilleries:** Craft distilleries can explore the production of vermouths as a way to diversify their offerings and tap into the growing interest in premium cocktail ingredients. - **Hospitality and Mixology:** The hospitality and mixology industries can incorporate the Starlino vermouths into their cocktail menus, offering customers a taste of the authentic Italian spirits revival. ## Related on Trend Hunter - [Commemorative Extra-Dry Vermouths](https://www.trendhunter.com/trends/cocchi.md) - [Aromatic Rosé Vermouths](https://www.trendhunter.com/trends/rose-vermouth.md) - [Ready-to-Pour Vermouth Spritzes](https://www.trendhunter.com/trends/vermouth-spritz.md) - [RTD Spanish-Style Spritzers](https://www.trendhunter.com/trends/vermtino.md) - [Modernized Vermouth Spirit Ranges](https://www.trendhunter.com/trends/martini-range.md) - [Alcohol-Free Italian Refreshments](https://www.trendhunter.com/trends/nonalcoholic-products.md) - [Modern Italian American Amaros](https://www.trendhunter.com/trends/amante-1530.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md)