# Cosmically Inspired Colas Cola-Cola Starlight Has an Out-of-This-World Flavor By Laura McQuarrie | Published 2022-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starlight References: [designtaxi](https://designtaxi.com/news/417811/Coca-Cola-Unveils-Starlight-Space-Flavor-That-Lets-You-Taste-Feel-The-Cosmos/) & [coca-cola](https://www.coca-cola.com/us/en/creations/thehub?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  With the launch of the new innovation platform, [Coca-Cola Creations](https://www.trendhunter.com/trends/cocacola-creations), Coca-Cola is introducing a brand-new limited-edition drink called Starlight. Oana Vlad, Senior Director for Global Brand Strategy at The [Coca-Cola Company](https://www.trendhunter.com/trends/cocacola-dreamworld) said, “We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space." This beverage sets itself apart with an unexpected reddish hue and a unique flavor that highlights the brand's history in space—when Coca-Cola partnered with [NASA](https://www.trendhunter.com/trends/functional-sparkling-waters), it became one of the first soft drinks to travel into orbit 35 years ago. The new flavor is paired with an augmented reality Concert on a Coca-Cola, complete with bottles and cans that can be scanned for a music experience. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Beverages:** Creating unique and special flavors and experiences for consumers can drive excitement and loyalty. - **Augmented Reality Marketing:** Using technology to enhance the consumer experience and create a memorable interaction with the brand. - **Brand Partnerships:** Collaborating with companies in related industries (such as NASA) to create unique products and marketing opportunities. ### Industries Being Reshaped - **Food and Beverage:** Continuously innovating with unique flavors, packaging, and marketing strategies can differentiate brands and drive sales growth. - **Technology:** Creating innovative augmented reality experiences can enhance consumer engagement and create new revenue streams. - **Space Exploration/aerospace:** Partnering with brands in other industries to create unique marketing opportunities can increase brand awareness and drive customer interest in the industry as a whole. ## Related on Trend Hunter - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Limited-Edition Space-Themed Sodas](https://www.trendhunter.com/trends/cocacola-intergalactic.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Beverage-Focused Meal Collabs](https://www.trendhunter.com/trends/coca-cola-starlight-munchie-meal.md) - [Outer Space-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-space-vibe-collection.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md)