# Soda Flavor-Commemorating Apparel Coca-Cola Works with PacSun to Launch its Starlight Flavor By Amy Duong | Published 2022-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starlight-flavor References: [hypebeast](https://hypebeast.com/2022/3/coca-cola-x-pacsun-new-menswear-starlight-line) & [pacsun](https://www.pacsun.com/coca-cola/mens/) [Coca-Cola](https://www.trendhunter.com/trends/starlight) is no stranger to spectacular marketing tactics, and its latest work spotlights the upcoming Starlight flavor featuring the help of [PacSun](https://www.trendhunter.com/trends/mcdonaldland-clothing-line). Dropping for the Spring/Summer 2022 season, the duo launched a set of menswear silhouettes that include swim shorts, pullover sweaters, and graphic tees. The design language is rooted in a galactic theme, seen detailing the apparel in the seasonal range. This includes Coca-Cola's brand logo imagined as a colorful globe and the words 'Taste A New World' alongside it. The color palette is just as dreamy, with rich hues of navy blue, purple, and black to represent the galaxy themes. A notable item in the capsule includes the re-interpreted Promo Tee that nods to the 80s embodying the look of a vintage concert tee. Image Credit: Coca-Cola, PacSun ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 25% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Galactic-themed Apparel:** Opportunity for clothing brands to incorporate space-inspired design elements in their products, as seen with Coca-Cola’s Starlight flavor commemorating collection. - **Branded Apparel Collaborations:** The success of Coca-Cola and PacSun's collaboration shows the potential for other companies to partner with fashion brands to create limited edition collections that generate buzz. - **Retro Nostalgia Apparel:** The re-imagined vintage concert tee trend seen in Coca-Cola's Starlight collection offers opportunities for brands to tap into consumer nostalgia and create unique apparel designs. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can collaborate with fashion brands to launch limited edition commemorative collections that build brand recognition and increase product sales. - **Fashion Industry:** Fashion brands can partner with other industries to create unique and innovative products that resonate with consumers and expand their customer base. - **Marketing Industry:** The success of Coca-Cola's collaboration with PacSun highlights the potential for marketing agencies to facilitate collaborations between brands, boosting brand recognition and generating buzz around new products. ## Related on Trend Hunter - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Dream-Inspired Soda Flavors](https://www.trendhunter.com/trends/dreamworld.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Limited-Edition Space-Themed Sodas](https://www.trendhunter.com/trends/cocacola-intergalactic.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md)