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# Intricately Illustrated Bikes
This Starley Bicycle is Covered in Surreal Drawings by Ugo Gattoni

By Alexander Lam | Published 2013-07-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/starley-bicycle
References: [designtaxi](http://designtaxi.com/news/359440/Illustrator-Doodles-On-White-Bicycle-With-Black-Permanent-Markers/) & [ugogattoni.fr](http://www.ugogattoni.fr/)

French artist Ugo Gattoni created an intricately designed bicycle at the request of British bike retailer Starley. The sleek bike is covered with beautiful and elaborate drawings. Gattoni used [black permanent markers](https://www.trendhunter.com/trends/surreal-street-art-1) to cover the bike in a series of small drawings. Every inch of the white frame is covered in elegant nonsensical illustrations. The artist didn't have a theme in mind when he drew on the bike so he included things such as palm trees, tigers and round-headed creatures.

Starley commissioned Gattoni to create the bike in order to promote its [frame design service](https://www.trendhunter.com/trends/objects-from-frames). The bike will be auctioned off as a limited edition piece to raise money for charity. The [bicycle retailer](https://www.trendhunter.com/trends/bicycle-store) plans to hold an auction this September to sell the beautiful bike.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 78% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Intricately Illustrated Design:** The use of intricate and artistic designs on products opens up opportunities for unique branding and customization.
- **Limited Edition Auctions:** The trend of auctioning limited edition items for charitable purposes can generate excitement and raise funds for worthy causes.
- **Customized Frame Design:** The demand for personalized and customized products, such as unique bicycle frames, presents potential opportunities for specialized design services.

### Industries Being Reshaped

- **Bicycle Manufacturing:** Bicycle manufacturers can explore incorporating artistic design elements into their product lines to differentiate themselves in the market.
- **Art and Design:** Artists and designers can leverage their creative skills to collaborate with manufacturers and retailers on unique and visually appealing product creations.
- **Charity Fundraising:** Charitable organizations can partner with companies to create limited edition products and hold auctions as innovative ways to raise funds for their causes.

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