# Gallery-Style Conference Rooms Starlab's Innovation Center is Inspired by Its Luxury Hotels By Christopher Magsambol | Published 2015-10-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/starlab References: [adweek](http://www.adweek.com/news-gallery/advertising-branding/starlab-s-nyc-office-pays-homage-its-luxury-roots-167593) & [businesswire](http://www.businesswire.com/news/home/20150224006381/en/Starwood-Hotels-Resorts-Fuels-Innovation-Debut-Starlab) [Starwood Hotel](https://www.trendhunter.com/trends/starwood-hotels) and ressorts recently opened an innovation center called 'Starlab' that takes inspiration from many of its luxury hotels throughout the world. The highlight of the center is its one-of-a-kind conference room that has the look and feel of a gallery, rather than a typical mundane meeting area. The theme for Starlab's conference room combines elements from Starwood's Luxury Collection, St. Regis, W and Le Méridien brands. The items used to decorate the room are thoughtfully curated artifacts from these hotels. An example includes a sculpture of an airplane which refers to Le Méridien's mid-century aesthetic and the brand's founder [Air France](https://www.trendhunter.com/trends/la-premire-suites). Also, a curio cabinet shows travel memorabilia from vintage compasses, cameras, stamps and currency from around the world. Another standout piece is a saber, which reflects the nightly ritual at St.Regis Hotels where a bottle of champagne is uncorked with the sword. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Gallery-style Conference Rooms:** Innovative meeting spaces that combine art and luxury branding to create a unique atmosphere. - **Curated Conference Room Decor:** The use of curated items from luxury hotels to create a one-of-a-kind conference room experience. - **Hotel-inspired Innovation Centers:** Innovation centers that draw inspiration from the designs and branding of luxury hotels. ### Industries Being Reshaped - **Hospitality Industry:** Opportunity for luxury hotels to expand into the innovation and conference center market by leveraging their brand and design expertise. - **Business Meeting and Conference Planning Industry:** New trend in corporate meeting planning that emphasizes creating unique and memorable experiences for attendees. - **Interior Design Industry:** Opportunity to create specialty spaces that combine art and luxury branding to meet the growing demand for unique and immersive environments. ## Related on Trend Hunter - [Sophisticated Ballroom Designs](https://www.trendhunter.com/trends/sophisticated-ballroom.md) - [Art Gallery-Inspired Offices](https://www.trendhunter.com/trends/maniera.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Comprehensive Hotel Rebrands](https://www.trendhunter.com/trends/starwood-hotels.md) - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [Collaborative Auction Experiences](https://www.trendhunter.com/trends/collectible-art.md) - [Nautical Themed Hotel Suites](https://www.trendhunter.com/trends/sea-containers.md) - [Curated Discovery-Forward Rebranding Strategies](https://www.trendhunter.com/trends/curated-discovery.md) - [Clover-Style Conference Center Designs](https://www.trendhunter.com/trends/zgc-international-innovation-center.md)