# Premium Alcohol-Removed Wines Starla Wines Creates Wine Lovers Who Cannot or Choose Not to Drink By Laura McQuarrie | Published 2021-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starla-wines References: [businesswire](https://www.businesswire.com/news/home/20210726005081/en) & [StarlaWines](http://www.StarlaWines.com) Starla Wines introduces the first premium collection of alcohol-removed wines, created for those who can't or choose not to drink alcohol. The brand is introducing itself with three varietals: Sauvignon Blanc, Red Blend and [Sparkling Rosé](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines), which leverage high-quality botanical ingredients and art of winemaking to provide an experience that's full of flavor and aroma. The Red Blend is an option that's low-carb, low-sugar and low-calorie, while the Sparkling Rose boasts just five calories and zero carbs per five-ounce serving. In terms of flavor, [Starla Wines'](https://www.trendhunter.com/trends/starla-wines-starla-sips) Sauvignon Blanc is said to be light and crisp with notes of wild honeysuckle, rosemary, pear and lemon balm. These alcohol-removed wines are said to pair well with everything from creamy risotto and fries to early-morning workouts and late-night cravings. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 80% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-removed Beverages:** The rise of alcohol-removed beverages creates opportunities for companies to offer sophisticated, high-quality options for those who avoid alcohol. - **Low-calorie Beverages:** The trend towards low-calorie alternatives to traditional alcoholic drinks offers an opportunity for innovative companies to create sophisticated options without the added calories. - **Health-conscious Drinking:** Growing health-consciousness among drinkers provides an opportunity for companies to create innovative and sophisticated drinks that cater to this market niche. ### Where This Applies - **Wine:** Wine producers can seize the opportunity to develop premium alcohol-removed wines with a range of sophisticated flavors. - **Alcohol-free Beverages:** Companies specialising in alcohol-free beverages have an opportunity to make a mark with high-quality sophisticated options. - **Fitness:** Gyms and fitness-related businesses can offer alcohol-removed wines as a sophisticated alternative for health-conscious members who still want to socialize with friends. ## Related on Trend Hunter - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md) - [Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcoholremoved-wine.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Alcohol-Removed Sauvignon Blancs](https://www.trendhunter.com/trends/alcoholremoved-wines.md) - [Mini Non-Alchoholic Wines](https://www.trendhunter.com/trends/starla-wines-starla-sips.md) - [Premium Alcohol-Removed Wines](https://www.trendhunter.com/trends/premium-alcohol-removed-wine.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Vibrant Non-Alcoholic Wines](https://www.trendhunter.com/trends/stella-rosa-non-alcoholics.md)