# Heat-and-Eat Tuna Snacks The Starkist Creations Microwavables are Ready in 30 Seconds By Michael Hemsworth | Published 2020-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starkist-creations-microwavables References: [foodbev](https://www.foodbev.com/news/starkist-unveils-new-creations-microwavables-line/) & [starkist](https://starkist.com) The [Starkist Creations Microwavables](https://www.trendhunter.com/trends/starkist-smart-bowls) are a new product created from the US-based food brand to offer time-poor consumers with a way to enjoy a hot meal or snack that's nutritious and flavorful at anytime of day. The [tuna-based snack](https://www.trendhunter.com/trends/light-tuna-packet-with-ghost-pepper) features shelf-stable profile, and is packed with seasonings, vegetables and grains to make them a complete food option to choose. The products come in four varieties including Latin Citrus, Spicy Rice & Beans, Thai Green Curry and Tomato Basil. Vice President of Marketing & Innovation at Starkist Andy Mecs spoke on the Starkist Creations Microwavables saying, "Today’s consumer seeks a balance between health and convenience when considering food purchases—both are extremely important. We kept this in mind when creating a microwavable product that is high-quality, and it helps shift the ‘unhealthiness’ stigma that has been pervasive in the past. Starkist Creations Microwavables provide busy consumers with a solution that is a good source of lean protein, combining wild caught tuna, [vegetables, and grains](https://www.trendhunter.com/trends/bonduelle-lunch-bowls) like quinoa, barley, and brown rice." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Convenient Ready-to-eat Meals:** The rise of time-poor consumers has created an opportunity for convenient ready-to-eat meals like Starkist Creations Microwavables to provide nutritious and flavorful options in just 30 seconds. - **Shelf-stable Snacks:** Shelf-stable snacks with added seasonings, vegetables, and grains, such as Starkist Creations Microwavables, offer a complete food option that can be enjoyed anytime without compromising on taste or nutrition. - **Health-conscious Convenience:** The demand for health-conscious food options combined with convenience has paved the way for microwavable products like Starkist Creations Microwavables, which provide busy consumers with a good source of lean protein and a balanced meal in minutes. ### Where This Applies - **Packaged Food Industry:** The packaged food industry can explore the opportunity of creating more convenient and nutritious ready-to-eat meal options to cater to the growing demand of time-poor consumers. - **Canned Food Industry:** The canned food industry can leverage the popularity of shelf-stable snacks like Starkist Creations Microwavables by introducing innovative products that combine different seasonings, vegetables, and grains in a convenient canned format. - **Healthy Snack Industry:** The healthy snack industry can tap into the market of health-conscious consumers who seek convenient options by offering more microwavable products like Starkist Creations Microwavables that provide a balanced meal with lean protein and added nutrients. ## Related on Trend Hunter - [Flavorfully Formulated Tuna Salads](https://www.trendhunter.com/trends/starkist-smart-bowls.md) - [Clean Microwavable Meals](https://www.trendhunter.com/trends/microwavable-meal-cups.md) - [Pouch-Packaged Meal Ranges](https://www.trendhunter.com/trends/tilda-easy-meals.md) - [Microwave-Ready Snack Products](https://www.trendhunter.com/trends/veggies-made-great-products.md) - [Snackable Tuna Tins](https://www.trendhunter.com/trends/bumble-bee-snackers.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Flavor-Forward Tuna Fillets](https://www.trendhunter.com/trends/tonnino.md) - [Portable Tuna Pots](https://www.trendhunter.com/trends/tuna-pot.md) - [Chef-Inspired Seafood Snacks](https://www.trendhunter.com/trends/seafood-snack.md)