# Staring Competition Posters DAILIES TOTAL1's Poster Stages a Staring Contest Challenge By Laura McQuarrie | Published 2014-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/staring-contest-challenge References: [prexamples](http://prexamples.com/2014/12/londoners-challenged-to-virtual-stare-off-in-bus-stop-campaign/) & [dailiestotal1](http://www.dailiestotal1.co.uk) 'The London Stare' is an [interactive poster](https://www.trendhunter.com/trends/lola-mullenlowe) from DAILIES TOTAL1 that dares people on the street to accept an impromptu [staring contest challenge](https://www.trendhunter.com/trends/second-screen-staredown). Since the [digital advertisement](https://www.trendhunter.com/trends/glossier-and-shop) was set up to detect blinks with facial recognition technology, it was a fun way for people to put their eyes to the test. If someone managed out out-stare one of four taunting characters like "The Boss," or "The Hipster," they were rewarded with a voucher for a contact lens trial, which the poster printed from the poster on the spot. The interactive DAILIES TOTAL1 ad is a great way to attract attention on the street, draw people in and reiterate that nothing should "make you feel uncomfortable," especially when it comes to your eyes. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 17% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising Posters:** Facial recognition technology in interactive advertising posters introduces opportunities for gamification and customer engagement. - **Staring Contest Challenges:** Staring contest challenges as a promotional mechanism demonstrates the trend towards gamification as a unique marketing tool. - **Real-time Printed Promotional Codes:** Real-time printed promotional codes as a reward for completing challenges showcases the trend towards instant gratification and personalized customer experience. ### Sectors Adopting This - **Advertising:** The interactive poster demonstrates the potential of using technology and game-like features to create attention-grabbing ads that boost customer engagement. - **Eye Care:** The poster promotion reinforces the message that eye care does not need to be uncomfortable and can be resolved through trial and error when individuals use contact lenses. - **Marketing:** Gamification in marketing has become a growing trend that promotes a more interactive and customer-engaged strategy. ## Related on Trend Hunter - [AI-Powered Staring Contests](https://www.trendhunter.com/trends/blink-break.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)