# Candy-Inspired Drink Mixes Starburst Singles To Go All Pink Have a Sugar-Free Formula By Michael Hemsworth | Published 2023-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starburst-singles-to-go References: [thisiswhyimbroke](https://www.thisiswhyimbroke.com/starburst-all-pink-powdered-drink/) & [starburst](https://www.starburst.com)  The Starburst Singles To Go All Pink drink mix is a low-calorie refreshment option for avid fans of the namesake candy to help them enjoy it in a [sugar-free manner](https://www.trendhunter.com/trends/jordans-skinny-mixes-soda-collection). The product features the familiar strawberry flavor of pink Starburst candies and comes ready to mix with 16.9-fluid-ounces of water in a bottle or large glass. The powder dissolves instantly after a quick shake or stir and is then ready for enjoyment to deliver a sweet, juicy taste that candy fans are sure to recognize. The Starburst Singles To Go All Pink drink mix comes in boxes of six servings and are just five-calories each to make them great for any dietary preferences. The product comes as part of a larger shift towards [low-calorie versions of classic treats](https://www.trendhunter.com/trends/sour-blobs1) as a guilt-free way for consumers to satisfy cravings. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 50% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-calorie Drink Mixes:** Opportunity to create low-calorie drink mixes based on popular candy flavors to cater to health-conscious consumers. - **Sugar-free Refreshment Options:** Opportunity to develop sugar-free drink mixes inspired by well-known candy brands, providing a guilt-free indulgence for consumers. - **Shift Towards Guilt-free Treats:** Opportunity to tap into the growing market of low-calorie versions of classic treats, offering consumers a guilt-free way to enjoy their favorite flavors. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to expand their product lines by introducing low-calorie drink mixes based on popular candy flavors. - **Health and Wellness Industry:** Opportunity for health and wellness companies to develop sugar-free refreshment options inspired by well-known candy brands. - **Confectionery Industry:** Opportunity for confectionery companies to capitalize on the shift towards guilt-free treats by offering low-calorie versions of their classic candy products. ## Related on Trend Hunter - [Candy-Flavored Sparkling Drinks](https://www.trendhunter.com/trends/sparkling-ice-starburst.md) - [Low-Sugar Plant-Based Gummies](https://www.trendhunter.com/trends/starburst-goodies.md) - [Sugar-Free Drinks Mixes](https://www.trendhunter.com/trends/zero-sugar-drink-mixes.md) - [Zero-Calorie Drink Mixes](https://www.trendhunter.com/trends/zero-calorie-drink-mix.md) - [Cotton Candy Hydration Mixes](https://www.trendhunter.com/trends/pink-candy-floss-electrolytes.md) - [Flavorful Fruit Puree Candies](https://www.trendhunter.com/trends/starburst-fruit-squares.md) - [Fruit-Forward Bottled Beverages](https://www.trendhunter.com/trends/starbucks-2.md) - [Candy-Flavored Beverages](https://www.trendhunter.com/trends/skittles-drinks.md) - [Sugar-Free Summer Drink Mixes](https://www.trendhunter.com/trends/lemonade-teas-concentrates.md)