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# Low-Sugar Plant-Based Gummies
Starburst Goodies are Made with Real Fruit Juice

By Laura McQuarrie | Published 2025-05-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/starburst-goodies
References: [allrecipes](https://www.allrecipes.com/new-starburst-goodies-11739984) & [starburstgoodies](https://www.starburstgoodies.com/products/favereds-1-8-oz-plant-based-gummies)

![Low-Sugar Plant-Based Gummies](https://cdn.trendhunterstatic.com/thumbs/571/starburst-goodies.jpeg)

Starburst Goodies, available in Original and FaveREDS varieties, share a new experience of a favorite square candy with a plant-based recipe made with real fruit juice and just eight grams of sugar per pack. While the Original lineup includes an assortment of fan-favorite Strawberry, Orange, Lemon and Cherry flavors, FaveREDS doubles down on a certain color with Watermelon, Strawberry, Cherry and Fruit Punch varieties inside.

These [low-sugar plant-based gummies](https://www.trendhunter.com/trends/wild-thingz) remind of [classic fruit snacks](https://www.trendhunter.com/trends/jiggly-fruit-snacks) but offer a feel-good experience that aligns with the preferences of a new generation of snackers. According to fans who've tried these plant-based gummies, they're so good that it's easy to eat a whole bag at once—so it's worth noting that a whole bag contains 24 grams of fiber.

## Trend Insights (Trend Hunter)

- Score: 7.4/10
- Popularity: 89% | Activity: 90% | Freshness: 42%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Low-sugar Confectionery:** The surge of low-sugar alternatives in sweets responds to health-conscious consumers seeking indulgence without the guilt.
- **Plant-based Ingredient Innovation:** Developing plant-based recipes is becoming key for brands as they cater to a growing demographic interested in sustainable and health-oriented options.
- **Fiber-enriched Snacks:** Snacks fortified with fiber tap into the increasing demand for functional foods that support digestive health and satiety.

### Sectors Adopting This

- **Snack Foods:** The snack food industry is increasingly incorporating health-focused innovations, driven by consumer trends towards better-for-you ingredients.
- **Natural Sweeteners:** Natural sweetener producers are gaining traction as brands seek to reduce sugar content while maintaining taste quality in new products.
- **Functional Food Additives:** Advancements in functional additives, such as fiber and plant-based compounds, are reshaping product formulations to meet wellness lifestyle trends.

## Related on Trend Hunter

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