# Transforming Candy Campaigns Enjoy Strawberry and Pear with these Starburst Flavour Morphs Ads By Leslie Chen | Published 2013-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starburst-flavour-morphs References: [adsoftheworld](http://adsoftheworld.com/media/print/starburst_flavour_morphs_strawberry) & [adamandeveddb](http://www.adamandeveddb.com/) Everyone has different tastes and preferences, but this campaign for [Starburst](https://www.trendhunter.com/trends/little-lad) Flavour Morphs shows how the candy can please even the pickiest of palettes. Created by [adam](https://www.trendhunter.com/trends/jenis-x-the-hundreds)&eveDDB in London, UK, the ads are an adorable display of confectionery goodness. The images feature different fruits as if they're literally changing their outfits like a person would, but instead of changing clothes, they're [changing flavours](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters). The use of fun visuals along with the bright pops of color make the campaign easily understandable for all ages and able to attract a large audience. Even though I'm not a big candy person, I have to admit that Starburst is my favorite, and these Starburst Flavour Morphs ads are really bringing out my sweet tooth. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Flavour Morphing Ads:** Disruptive innovation opportunity: Explore the use of interactive advertisements that visually demonstrate the transformation of flavors to engage a wider audience. - **Visual Storytelling Campaigns:** Disruptive innovation opportunity: Develop visually appealing campaigns that use colorful and relatable imagery to effectively communicate brand messages across different age groups. - **Personalized Candy Experiences:** Disruptive innovation opportunity: Utilize technology to create customizable candy products that cater to individual preferences and tastes. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Innovate candy manufacturing processes and flavors to create unique and appealing products that resonate with consumers. - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporate interactive and visually captivating elements into advertising campaigns to captivate a larger audience and drive brand awareness. - **Technology:** Disruptive innovation opportunity: Develop digital platforms and applications that enable personalized candy experiences, allowing consumers to customize flavors and textures to suit their preferences. ## Related on Trend Hunter - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Social Media Candy Campaigns](https://www.trendhunter.com/trends/starburst-ask-the-universe.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Flavorful Fruit Puree Candies](https://www.trendhunter.com/trends/starburst-fruit-squares.md)