# Spicy Candy Chews 'Sweet Heat' is the Newest Starburst Candy Flavor By Laura McQuarrie | Published 2017-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starburst-candy References: [popsugar](https://www.popsugar.com/food/Sweet-Heat-Skittles-43567781) & [wrigley](http://www.wrigley.com/global/brands/starburst.aspx) Starburst candy is known for having a flavor that's sweet and fruity, but the newest release from the brand will also have a spicy kick. The all-new Starburst Sweet Heat chews will be offered in [spicy-sweet flavors](https://www.trendhunter.com/trends/spicy-frappuccino) like Fiery Watermelon, Strawberry Mango, Flamin' Orange and Pipin' Pineapple. In the form of a bite-sized chew, these candies won't overwhelm consumers with too much spice, but they will offer just the right amount of heat to satisfy a desire for more complex candy flavors. Alongside the new Sweet Heat Starburst flavors, [Wrigley](https://www.trendhunter.com/trends/skittles-giants-gooey) is also launching a [Sweet Heat Skittles](https://www.trendhunter.com/trends/skittles-citrus) pack, which also gives classic fruit flavors a spicy twist. Many confectionery, snack and beverage brands are now experimenting with adding a hint of spice to existing products to add interest to consumers' favorite flavors. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Candy Trend:** The trend towards spicy candy is creating opportunities for companies to experiment with adding a hint of spice to their existing products. - **Flavored Chews Trend:** The popularity of flavored chews is creating opportunities for candy brands to expand and innovate their product lines. - **Sweet-spicy Flavor Combo Trend:** The trend towards sweet-spicy flavor combinations is creating opportunities for companies to create complex candy flavors that satisfy diverse palates. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry can leverage the trend of spicy candy to create new product lines and partnerships. - **Snack Industry:** The snack industry can explore the trend of flavored chews and sweet-spicy flavor combinations to create innovative and unique snacks. - **Beverage Industry:** The beverage industry can experiment with the trend of adding a hint of spice to their existing products to create unique and exciting flavor profiles. ## Related on Trend Hunter - [Spicy Fruit Candies](https://www.trendhunter.com/trends/gummies-fuego.md) - [Fiery Fruit-Flavored Gummies](https://www.trendhunter.com/trends/heat-wave-gummies.md) - [Candy-Flavored Sparkling Drinks](https://www.trendhunter.com/trends/sparkling-ice-starburst.md) - [Spicy Chamoy Gummies](https://www.trendhunter.com/trends/spicy-gush.md) - [Flavorful Fruit Puree Candies](https://www.trendhunter.com/trends/starburst-fruit-squares.md) - [Fiery Fruit Snacks](https://www.trendhunter.com/trends/fruit-fire-snack-crisps.md) - [Spicy Low-Sugar Chews](https://www.trendhunter.com/trends/tamalitoz.md) - [Spicy Collaboration Gummy Bears](https://www.trendhunter.com/trends/spicy-gummy-bears.md) - [Low-Sugar Plant-Based Gummies](https://www.trendhunter.com/trends/starburst-goodies.md)