# Charcoal-Colored Halloween Frappuccinos Starbucks' Zombie Frappuccino is Perfect for the Season By Ell Smith | Published 2018-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-zombie-frappuccino References: [hypebae](https://hypebae.com/2018/10/starbucks-zombie-frappuccino-black-drink-singapore) & [starbucks.sg](http://www.starbucks.com.sg/) With Halloween just around the corner, [Starbucks](https://www.trendhunter.com/trends/mera-meera-frappuccino)' Charcoal [Zombie](https://www.trendhunter.com/trends/zombie-apocalypse-red-bull-infusion) frappuccino is offering a sweet treat for those looking for a themed pick-me-up. Perfect for the spooky season, this drink serves as an elevated iteration of the [blended treat](https://www.trendhunter.com/trends/frappuccino-blended-beverages) that was released last year. This particular version features a milk-heavy drink that's comprised of a red bean base. It's been blended with ice to offer the drinker more texture and finished with a black sesame for a fragrance and a dark, spooky aesthetic. The charcoal-colored drink is perfect for sharing on social media, or for celebrating the season, especially when considering that it's finished with whipped cream and a creamy red sauce that's reminiscent of blood. Image Credit: Starbucks Singapore ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Halloween-themed Beverages:** Opportunity to release seasonal beverages that cater to consumers' interest in holiday-themed products. - **Social Media Marketing:** Opportunity to market and promote new products and seasonal offerings through social media platforms to increase brand awareness and consumer engagement. - **Vegan and Dairy-free Options:** Opportunity to cater to the increasing consumer demand for vegan and dairy-free options by offering more plant-based products. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage industry to capitalize on seasonal trends and release holiday-themed products to increase sales and consumer engagement. - **Social Media:** Opportunity for social media industry to provide marketing and advertising services to help businesses promote their seasonal products and engage with consumers online. - **Plant-based Food:** Opportunity for plant-based food industry to expand their product offerings and capitalize on the increasing demand for vegan and dairy-free options. ## Related on Trend Hunter - [Sweet Potato Frappuccinos](https://www.trendhunter.com/trends/starbucks-japan-1.md) - [Spooky Frothy Drinks](https://www.trendhunter.com/trends/black-cat-frappuccino.md) - [Magical Autumnal Cafe Drinks](https://www.trendhunter.com/trends/mera-meera-frappuccino.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Ghoulishly Finished Cold Coffees](https://www.trendhunter.com/trends/red-velvet-cream-cold-brew.md) - [Whimsical Halloween Drinkware](https://www.trendhunter.com/trends/2025-halloween-drinkware.md) - [Charming Autumnal Cafe Products](https://www.trendhunter.com/trends/halloween-drinkware-collection.md) - [Freakish Fruity Cafe Drinks](https://www.trendhunter.com/trends/freaky-frozen-chiller.md) - [Glow-in-the-Dark Halloween Mugs](https://www.trendhunter.com/trends/glow-in-the-dark-halloween-merchandise.md)