# Fantastical Film-Inspired Coffee Carriers The Starbucks x Wicked Tumblers are Arriving in Japan By Michael Hemsworth | Published 2024-11-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers References: [soranews24](https://soranews24.com/2024/11/08/starbucks-releases-new-wicked-tumblers-in-japan/) & [starbucks.co.jp](https://www.starbucks.co.jp)  The [Starbucks](https://www.trendhunter.com/trends/theatrical-drinks) x Wicked tumblers have been shown off by the cafe brand in Japan as a series of drink carriers perfect for fans to pick up in anticipation of the film's release. The drink carriers come in two styles for fans to choose from including a green-hued one for the Elphaba character and a pink one for the Glinda character. The tumblers are each paired with a straw that further exemplifies their respective inspiration and further complete the filmic appearance. The Starbucks x Wicked tumblers are available starting today at locations in Japan where customers can pick them up for 5,000 yen each, but only while supplies last. The tumblers are part of a [wider merch push](https://www.trendhunter.com/trends/dunkin-x-wicked) that's taking place ahead of the film's US release. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 50% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Film-themed Merchandise:** The collaboration exemplifies a rising trend where popular movie franchises create memorable brand experiences through exclusive merchandise. - **Limited-edition Collectibles:** The exclusivity and limited availability of the tumblers cater to a growing market of fans who highly value unique and scarce collector items. - **Character-driven Product Design:** The tumblers' design inspired by distinct characters highlights a trend in personalized products that deeply resonate with specific fan bases. ### Who This Affects Most - **Consumer Retail:** The introduction of film-inspired coffee carriers underscores opportunities for consumer brands to boost engagement through targeted, themed merchandise. - **Entertainment:** Entertainment companies can leverage partnerships with popular brands to expand their influence and reach new audiences through specialized products. - **Hospitality:** Cafes and hospitality brands are tapping into pop culture trends by offering themed products, enhancing customer experience and loyalty. ## Related on Trend Hunter - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md) - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Anime-Themed Coffee Carriers](https://www.trendhunter.com/trends/mug-tumblers.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md) - [Charming Autumnal Cafe Products](https://www.trendhunter.com/trends/halloween-drinkware-collection.md) - [Whimsical Halloween Drinkware](https://www.trendhunter.com/trends/2025-halloween-drinkware.md) - [Theatrical Film-Inspired QSR Offerings](https://www.trendhunter.com/trends/dunkin-x-wicked.md)