# Co-Branded Hydration Tumblers The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu By Laura McQuarrie | Published 2024-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-x-stanley References: [people](https://people.com/starbucks-pink-stanley-cups-wont-be-restocked-after-chaos-at-target-resale-200-8422852) & [instagram](https://www.instagram.com/p/CtVtkTMsd5p/)  The highly anticipated Starbucks x Stanley collab dropped to celebrate the arrival of [Starbucks’](https://www.trendhunter.com/trends/new-era-3) winter menu—and an expansion to the Bring Your Own Cup rules, allowing customers to use a personal cup (such as a Stanley) for drive-thru and mobile orders. This all-day hydration solution is as in demand for its limited-edition color as it is for its generous size, straw-embedded lid and insulated design—and the co-branded imprint scaling the side of the thirst quenchers. The Starbucks x Stanley Winter Pink Quencher, exclusive to [Target](https://www.trendhunter.com/trends/stanley-1913-1), has been Stanley’s most popular cup to date. This coveted collaboration between two iconic brands led eager fans to line up overnight, eagerly awaiting the release of the limited-edition product that’s now reselling online for premium prices. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 92% | Activity: 95% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Collabs:** Opportunity for businesses to create hype and demand through exclusive collaborations with iconic brands. - **All-day Hydration Solutions:** Growing trend of consumers seeking large, insulated cups with straw-embedded lids for convenience and thirst quenching. - **Reselling Premium Products:** Emerging market for limited-edition items from popular collaborations, allowing for potential premium price resale opportunities. ### Sectors Adopting This - **Beverage:** Innovation opportunities for beverage companies to partner with other brands and create limited-edition beverage containers to drive sales and brand loyalty. - **Retail:** Opportunity for retailers to stock and market exclusive collaboration products, catering to consumer demand for unique and collectible items. - **Ecommerce:** Potential market for online resellers to capitalize on the popularity of limited-edition collaborations by acquiring and reselling these premium products. ## Related on Trend Hunter - [Seasonal Drinkware Capsules](https://www.trendhunter.com/trends/comfort-and-joy.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md) - [Beauty-Inspired Vibrant Water Tumblers](https://www.trendhunter.com/trends/quencher-tumbler.md) - [Ultra-Femme Floral Tumblers](https://www.trendhunter.com/trends/loveshackfancy-2.md) - [Portable Icy Blue Cups](https://www.trendhunter.com/trends/stanley.md) - [Marbled Drinkware Capsules](https://www.trendhunter.com/trends/stanley-1913-2.md) - [Shimmering Reusable Drink Carriers](https://www.trendhunter.com/trends/stanley-dream-weaver-collection.md) - [Nature-Inspired Drink Carriers](https://www.trendhunter.com/trends/stanley-x-always-with-honor.md) - [Romantic Retailer-Exclusive Tumblers](https://www.trendhunter.com/trends/tumbler-collection.md)