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# Cartoon-Themed Cafe Collections
The Starbucks x Snoopy Collection is Launching in Japan

By Michael Hemsworth | Published 2022-09-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-x-snoopy-collection
References: [soranews24](https://soranews24.com/2022/09/15/starbucks-x-snoopy-collection-appears-in-japan/) & [starbucks.co.jp](https://www.starbucks.co.jp/press_release/pr2022-4728.php)

![Cartoon-Themed Cafe Collections](https://cdn.trendhunterstatic.com/thumbs/488/starbucks-x-snoopy-collection.jpeg)

The [Starbucks](https://www.trendhunter.com/trends/starbucks-x-peanuts-collection) x [Snoopy](https://www.trendhunter.com/trends/ooly) collection is a cute range of accessories, clothing and toys for consumers to pick up when looking to infuse a bit of cartoon-inspired happiness into their lifestyle. The collection consists of stainless steel bottles, baseball caps, T-shirts, totes, mugs, toys and more, which are each emblazoned with encouraging statements inspired by the Peanut characters. Fans will also enjoy a number of images with the whole gang of characters donning Starbucks apparel or their favorite coffee drinks across the various products.

The Starbucks x Snoopy collection is only available in Japan at participating locations and has been launched with the first batch of merchandise now. An additional launch will take place starting October 5 to position the merchandise well ahead of the gifting season.

Image Credit: Peanuts

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 65% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Cartoon-inspired Merchandise:** Businesses can capitalize on the popularity of cartoon-inspired merchandise to create unique and fun products that appeal to a wide range of consumers.
- **Collaborative Collections:** Partnerships between well-known brands and popular characters can create excitement and buzz around new collections, attracting both loyal customers and new audiences.
- **Seasonal Launches:** Launching new merchandise ahead of popular gifting seasons can boost sales and create a sense of urgency for consumers to purchase before items sell out.

### Who This Affects Most

- **Food and Beverage:** Restaurants and cafes can collaborate with popular characters to create branded merchandise that complements their food and drink offerings, providing an additional revenue stream.
- **Retail:** Retail stores can capitalize on the popularity of cartoon-inspired merchandise by creating unique and exclusive products that can't be found elsewhere.
- **Entertainment:** Entertainment companies can create collaborative collections with popular characters to promote and create buzz around new movies or TV shows, and generate additional revenue.

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