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# Designer Coffee Collaborations
The Starbucks x Rodarte Products are Out in Time for the Holidays

By Meghan Young | Published 2012-10-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-x-rodarte
References: [psfk](http://www.psfk.com/2012/10/starbucks-high-fashion-collaboration.html) & [starbucks](http://www.starbucks.com/)

The [Starbucks](https://www.trendhunter.com/trends/tim-singleton) x Rodarte collaboration has led to a slew of [limited edition products](https://www.trendhunter.com/trends/starbucks-x-hello-kitty) that will rival a person's addiction to coffee with their love of fashion. Although the two don't necessarily go hand-in-hand, for a select few they do. Those that fall into that small category will appreciate the Starbucks x Rodarte collab while those who don't can at least enjoy a short but refreshing change.

Although the coffee chain's logo can be considered as stylish as any fashion label, the Starbucks x Rodarte collab takes it to a whole new level. This brief partnership involves redesigned [reusable cup sleeves](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise), coffee mugs, tote bags and gift cards. Starting at a mere $4.95, the merchandise will be released on November 13th, just in time for the holiday season. They will be available in Canada and the United States.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 21% | Activity: 44% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Designer Coffee Collaborations:** Opportunity for coffee chains and fashion brands to collaborate and create limited edition products, merging the worlds of fashion and coffee.
- **Limited Edition Merchandise:** Demand for exclusive and unique merchandise creates opportunities for brands to release limited edition products and attract customers.
- **Fashion X Consumer Goods:** Collaborations between fashion brands and consumer goods companies offer opportunities to create stylish products that appeal to a wider audience.

### Where This Applies

- **Coffee Industry:** Opportunity for coffee chains to expand their brand reach and attract new customers through collaborations with fashion brands.
- **Fashion Industry:** Opportunity for fashion brands to explore new markets and engage with a wider audience through collaborations with consumer goods companies.
- **Consumer Goods Industry:** Collaborating with fashion brands presents an opportunity for consumer goods companies to create trendy products and tap into the fashion market.

## Related on Trend Hunter

- [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md)
- [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md)
- [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md)
- [Coffee Lover Holiday Collections](https://www.trendhunter.com/trends/coffee-lover-holiday.md)
- [Minimalist Collaboration Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-fragment-design-collection.md)
- [Brazilian-Inspired Drinkwear](https://www.trendhunter.com/trends/farm-rio-starbucks.md)
- [Cafe-Themed Technology Accessories](https://www.trendhunter.com/trends/samsung-x-starbucks.md)
- [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md)
- [Collegiate Cafe Clothing Collections](https://www.trendhunter.com/trends/starbucks-and-beams.md)
