# Chilled At-Home Cafe Drinks Starbucks White Chocolate Mocha Comes in a New Multiserve Carton By Michael Hemsworth | Published 2024-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-white-chocolate-mocha References: [grocerytrader](https://grocerytrader.co.uk/introducing-starbucks-white-chocolate-mocha-multiserve-a-festive-favourite-reimagined-for-sharing/) & [starbucks](https://www.starbucks.com)  The [Starbucks](https://www.trendhunter.com/trends/chilled-coffee-range) White Chocolate Mocha is being added to the brand's Chilled Coffee range in a multiserve carton to make it easier than ever for consumers to enjoy a premium cafe refreshment from the comfort of home. The product is crafted with 100% Arabica coffee for the bold espresso base that's then paired with creamy milk and finished with a touch of white chocolate flavor. The Holiday Edition drink is branded with festive imagery on the front with a red and green background to further drive home the seasonal nature of the chilled coffee. Marketing Director [EMEA](https://www.trendhunter.com/trends/starbucks-readytodrink-range) Charlotta Oldham spoke on the Starbucks White Chocolate Mocha multiserve product saying, "The White Chocolate Mocha flavour is a long-time fan favourite and has become a staple of the festive season to be enjoyed both on the go and at home. The new 750ml serving size taps into the popularity of larger formats to allow consumers to share even more moments of connection with family and friends over coffee.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 71% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multiserve Beverage Packaging:** The introduction of the 750ml serving size highlights the growing demand for larger, shareable beverage formats for at-home consumption. - **Seasonal Beverage Branding:** Starbucks leverages festive imagery to enhance the appeal of their products, aligning with seasonal consumer purchasing trends and holiday-themed marketing. - **Premium At-home Cafe Experiences:** The new White Chocolate Mocha multiserve carton enables consumers to replicate high-quality cafe experiences at home, catering to the increasing preference for convenience without sacrificing quality. ### Who This Affects Most - **Food and Beverage:** The growth of multiserve, premium coffee beverages at home suggests an evolution in consumer habits toward more convenient and higher-quality at-home dining experiences. - **Packaging:** Innovation in beverage packaging, such as the multiserve carton, is driving changes in how consumers purchase and consume coffee products. - **Retail:** The retail sector can capitalize on the demand for seasonal and festive products by integrating visually appealing and timely packaging into their inventory. ## Related on Trend Hunter - [Seasonal Cold Cafe Beverages](https://www.trendhunter.com/trends/chilled-coffee-range.md) - [Creamy White Chocolate Drinks](https://www.trendhunter.com/trends/creamy-white-chocolate.md) - [Ready-to-Drink Carton-Packed Coffees](https://www.trendhunter.com/trends/starbucks-chilled-coffee.md) - [Festive Minty Mocha Beverages](https://www.trendhunter.com/trends/merry-mint-white-mocha.md) - [Ready-to-Pour Cold Cafe Lattes](https://www.trendhunter.com/trends/starbucks-multiserve.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md) - [Toasted White Chocolate Beverages](https://www.trendhunter.com/trends/white-chocolate-beverages.md) - [Minty Seasonal Cold Coffees](https://www.trendhunter.com/trends/stk-cold-brew-peppermint-mocha.md) - [Chocolate-Flavored Coffee Drinks](https://www.trendhunter.com/trends/starbucks-3.md)