# Valentine's Coffee Collection Starbucks' Valentine's Day Collection Launches in Japan By Ell Smith | Published 2021-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-valentines-day1 References: [hypebae](https://hypebae.com/2021/1/starbucks-valentines-day-cup-mug-tumbler-water-bottle-collection-heart-japan-release) & [product.starbucks.co.jp](https://product.starbucks.co.jp/goods/) [Starbucks'](https://www.trendhunter.com/trends/valentines-day-drinkware) [Valentine's Day collection](https://www.trendhunter.com/trends/starbucks-valentines-day-menu) is launching in Japan, spreading the love through caffeine and branded products. Valentine's Day can put consumers in a tricky spot gift wise. Wanting to get something special, yet functional is a delicate balance, and those looking for ideas might be drawn to this line. The collection arrives complete with [tumblers, mugs, and water bottles](https://www.trendhunter.com/trends/valentines-daythemed2), all taking on the classic pink and red colorway. Some of the standout pieces include the heart-shaped mug, which is perfect for bringing a loved one a morning coffee. Another highlight is the heart-printed mug, which features a lid with a fully functioning snow globe on top. Meanwhile, the pink water bottle makes for a more subtle option. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Valentine's Day Coffee Collection:** Opportunity for coffee companies to create seasonal collections for holidays and special occasions. - **Branded Functional Products:** Brands can offer functional products with their branding as a unique marketing strategy. - **Seasonal Packaging:** Promoting products with specialized packaging for holidays and special occasions is a way to generate consumer interest and sales. ### Sectors Adopting This - **Food and Beverage:** Coffee shops, cafes, and other food and beverage establishments can create their own seasonal collections for holidays and special occasions. - **Branding and Marketing:** Companies specializing in branding and marketing can assist brands in creating functional products that promote their brand identity. - **Packaging:** Companies specializing in packaging design and production can help brands create seasonal packaging for their products. ## Related on Trend Hunter - [Romantic Cafe Accessories Ranges](https://www.trendhunter.com/trends/starbucks-japan-valentines-day.md) - [Valentine's Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-valentines-day-merch.md) - [Valentine’s Day-Themed Drinkware](https://www.trendhunter.com/trends/valentines-day-drinkware.md) - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md) - [Chocolate Valentine's Coffees](https://www.trendhunter.com/trends/starbucks-coffee-japan-1.md) - [Celebratory Sakura Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-sakura-collection.md) - [Bakery-Inspired Tumbler Ranges](https://www.trendhunter.com/trends/stanley-2026-valentines-day-collection.md) - [Dessert-Themed Valentine's Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks.md) - [Dusk Floral Coffee Carriers](https://www.trendhunter.com/trends/sakura-drinkware-collection.md)