# Valentine's Day Chocolate Drinks Starbucks' Valentine's Day Collection is Rich and Decadent By Mishal Omar | Published 2017-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-valentines-day References: [refinery29](http://www.refinery29.com/2017/02/139479/starbucks-molten-chocolate-beverages-valentines-day) & [people](http://people.com/food/starbucks-valentines-day-menu-molten-chocolate-latte-frappuccino/) The [Starbucks](https://www.trendhunter.com/trends/starbucks-valentines-day-menu) Valentine's Day collection of drinks is based in the most popular food during this time of year -- chocolate. There are three different drinks in the collection, ensuring that there is something for everyone. The [Molten](https://www.trendhunter.com/trends/molten-chocolate-cups) Chocolate Latte features chocolate chips that have been melted into espresso and is topped with mocha and espresso whipped cream -- and is offered both hot or cold. The [Molten Chocolate Frappuccino](https://www.trendhunter.com/trends/rockmance-frappucino) features coffee, chocolate chips, ice, and mocha and espresso-infused whipped cream. Finally, the Molten Hot Chocolate is bittersweet and features melted chocolate chips in steamed milk. This collection of chocolate-based beverages ensures that Starbucks is able to remain on top of popular industry patterns this time of year. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Chocolate-based Drinks:** There is a growing demand for unique and indulgent chocolate-based drinks, offering an opportunity for innovative beverage companies. - **Seasonal Collections:** Creating limited edition collections based on holidays and special occasions can help businesses cater to seasonal consumer preferences and generate excitement. - **Alternative Beverage Options:** As more consumers seek alternatives to traditional coffee and tea, there is an opportunity for companies to develop innovative chocolate-based beverage options. ### Who This Affects Most - **Beverage Industry:** Companies in the beverage industry can capitalize on the growing popularity of chocolate-based drinks by introducing unique flavors and packaging options. - **Seasonal Retail:** Retailers specializing in seasonal products can partner with beverage companies to offer exclusive collections during specific holidays or occasions, attracting customers seeking limited edition items. - **Alternative Dairy Products:** Producers of alternative dairy products, such as plant-based milk, can explore incorporating chocolate flavors into their offerings to cater to consumer demand for indulgent and flavorful options. ## Related on Trend Hunter - [Seasonal Strawberry-Themed Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-menu.md) - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md) - [Pink Valentine's Day Drinks](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam.md) - [Chocolate Valentine's Coffees](https://www.trendhunter.com/trends/starbucks-coffee-japan-1.md) - [Chocolaty Valentine’s Day Beverages](https://www.trendhunter.com/trends/chocolat-symphony-frappuccino.md) - [Valentine’s Day-Themed Drinkware](https://www.trendhunter.com/trends/valentines-day-drinkware.md) - [Valentine's Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-valentines-day-merch.md) - [Layered Strawberry Puree Beverages](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme.md) - [Sensorial Valentine's Frappuccinos](https://www.trendhunter.com/trends/cacao-strawberry-mousse-frappuccino.md)